As a marketer, you can’t promise results. You have a baseline of what works and what doesn’t work but things may need changed along the way. The guys break down what went into their Black Friday Cyber Monday deal, the flexibility required when tweaks need made, and the steps they go through to access success.
Jason also offers up their complete step by step Black Friday Cyber Monday strategy they use as a baseline for success. To get the email guide, email Jason at email@example.com
This is a direct transcript. Please forgive any grammar or spelling errors.
Jason: We’re not big buzzword kind of guys, you know, like everybody likes to use in our industry that makes them feel like they’re smart.
Kevin: Did they have an even open an email in the first five days of sending them emails? Like I’m not going to waste this on them.
Jason: Creating segments for the purpose of creating segments is going to do, you no good
Jen: you’re listening to eCommerce Uncensored with Kevin Monell and Jason Caruso.
Kevin: Hey everyone. And thank you for joining us. On another episode of eCommerce Uncensored. My name is Kevin Monell and I’m here with
Jason: Jason Caruso and then a little while Kev,
Kevin: We still have jobs. You were able to handle it while I was away.
Jason: Imagine that, I mean, I’m surprised you were, you know, it’s funny because just so you guys know, Kevin just got back from Aruba. So this is like our first, um, new podcasts in, uh, in a few weeks. And, uh, Kevin has this funny thing he does every year around the busiest time of year, um, Black Friday, cyber Monday, he likes to go away to. Aruba for two weeks and a one year, it didn’t work out very well for us. If one of our clients fired us because
Kevin: since I’ve been back, but every, every year it’s getting better. Like I actually, I was going to say to
Jason: you, I know don’t you kind of stole my thunder here a little bit. Okay. You honestly. Weren’t around this time in a Aruba. Usually it’s like, you want to get on zoom calls. You want to ask me what’s going on? Can you show me what happened here? What happened there? I literally didn’t hear from you almost at all.
Kevin: Yeah. I put a lot of work in a couple of weeks prior to make sure everything was in place and I was able to, and I answer questions here, there, and email. Well
Jason: email, you’re never going to get a weekend and play golf with you staring without you staring at your email every two seconds. Yeah, I never, I told you, dude, I email you when I need you. I don’t text you and you ignore you ignore texts, but emails never know. Um, but today, Kev, we’re gonna talk about something. Uh, pretty exciting. I think, uh, we, uh, up until this point, we’ve been talking a lot about strategies for Black Friday, Cyber Monday, and you know, oftentimes we get on here. As, I don’t want to say experts or gurus, but we get on here as people who, you know, think that we kind of know what we’re doing, but at the end of the day, you know, and this is the part I have the problem I have with like, planning. Like w like forecasting over six months. Cause it’s like, oh bullshit. I was like, all right, team, let’s go. We want to make $4 million tomorrow. Let’s do it like that. Why not say 5 million or 10 million or 20 million to me, it just doesn’t make sense. Right. So we talked a lot about what we’re going to do for this Black Friday Cyber Monday. Oftentimes it’s just the same thing over and over. But either magnified or, uh, tweaked a little bit, or just changed slightly. Um, And we hope for the best so to speak.
Kevin: Right. And it tweaks and tweaks. So we tweak it along the way. I said, tweak there three times and tweak it along the way it tweaks. And it’s funny, like we have those, we have those minds, like, even though I’m like more structured than you are, I still have the mind, like I’m not going to like schedule the whole two weeks out, like the whole Black Friday cyber Monday. And I knew that when you kind of took over, you kind of had some, some issues with that. Like Trinity wanted to like schedule the whole two weeks. No, no. If, if the first, first two days don’t work, don’t do anything, then we have to do something different. So we can’t predict what’s going to happen for the next two weeks. Who knows?
Jason: Yeah. So, and that’s kinda like my mindset, but I, I do, uh, I do, I have come to your side a little bit on this. Like, it is nice to schedule out, let’s say a week and if you have to adjust it, you can adjust it. But if you get caught up in Christmas or whatever, you don’t have to worry about it. It’s still going to go out. Right, right. Things have changed a lot for us in the past year. I’d say we have a lot more staff worrying about the things we used to worry about, but, but it is nice having everything kind of scheduled out. So you’re not worried about it. Um, this, uh, Black Friday cyber Monday, Kevin, I think was probably one of the most exciting for us after seeing what happened.
Kevin: Yeah. Cause I think, cause I think we had like these last few years, or really had the opportunity to really experience Black Friday, I guess, cyber Monday before that we were like tinkering around with a few clients that really didn’t have audiences or we didn’t have list money or money. And I think that every year. We’re just getting consistently better at structuring things, knowing what to expect. I remember for one, with one of our clients, it’s like, they’re their goals for Black Friday cyber Monday, the first year we were together with them. We’re like, dude, you’ve only been around for a year. Like that’s not what we’ve experienced up to this point. And then it just blew it out of the water. And since then we’ve just been growing exponentially.
Jason: So let’s talk, I talk about Kev today. Um, so number one, let’s talk about some of the offers. We, we, we ran. One of our clients did. I can’t even sometimes I can’t fathom how well they’re doing, but one of our clients during Black Friday cyber Monday did $2 million, right? Just, just Black Friday, cyber Monday, $2 million. Right?
Kevin: The most part of it was actually a pre-Black Friday. Well,
Jason: this is what I want to get into. I want to get into what we did, right. Um, but one client did like $2 million for Black Friday cyber Monday, our own business, which is a much smaller business. Right? Like we, we, I think we did for our personal business, like almost like, uh, 80, 90 grand or somewhere, somewhere in that specific. For the Black Friday center, which is good for us. I mean, that’s, you know, for us, for that business to do like 80 grand or 90 grand for Black Friday, cyber Monday, that’s huge. Cause it’s all digital. Right. So it’s all recurring revenue. Um, so it’s, and it’s, it’s not like we’re not really solving a problem that people have to solve. Right. So it’s like, it’s like a, it’s like a hobby so to speak. Right. So, so they, they don’t necessarily.
Kevin: Right. It’s like a luxury kind of thing. It’s, it’s educational and it’s kind of like luxury type type type product. And if we’ve got a smaller list, we ran it for a little bit shorter period of time. So, you know, you made some less money. Yeah.
Jason: So we did, we did pretty well. This Black Friday now a couple of episodes ago, Kevin, we talked about how we take offers from years past and we try to modify them and make them just a little bit better. Or a little bit different because we, we already know that it kind of works. So if we can try to like make it just by the way that company, they did $2 million for Black Friday, I believe last year we did a half a million dollars. Right.
Kevin: I think so during Black Friday. So I remember, yeah, yeah. Half
Jason: a million dollars. So, I mean, that’s like a, what? A one, two
Kevin: to three X, three X 300%, right. 300%.
Jason: Yeah, me neither, but anyway, um, that’s big for one year. Yeah. Right? Absolutely. So let’s talk about what we did, because I think what happens when we do these Kevin is that we don’t, you know, you and I are not from California. We’re not in silicone valley. We’re not big buzzword kind of guys, you know, like everybody likes to use in our industry that that makes them feel like they’re smart. Um, We’re really doing mini launches is what we’re doing.
Kevin: Like bootstrappers man, like, as we were doing this, like we’re doing these emails and these campaigns for these pretty successful companies. And I was basically just waking up every day, just creating new emails every single
Jason: day. And what’s, you know, what’s crazy about it is that, um, you know, we, everybody wants to fire us until the people that they’re going to hide. I can’t promise them better results than we’re getting them. Right. So everybody, everybody wants to go to the big agencies. They want to get I got this, this agency has 300 people and 150 of them are designers. And then the other hundred are Facebook people. We want these people like, okay, can you guys get us a better return than 10 X on cold traffic? No, no, we can’t. Oh, okay. So
Kevin: you hit the nail on the head though. It’s really just about those buds, buzzword buzzwords, and putting together these presentations and putting together these fancy programs that you’re going to do. And you’re going to promise this or promise that, but you can’t promise better results.
Jason: Yeah. And that’s, and that’s kinda where it always falls short. When people fall short, when people fire us, they usually come back because. They it’s like one of those things, you don’t really know what you don’t know. Right. And like, you’re never going to get the service that we give people ever. Right. You’re never going to, uh, get, get an agency that cares as much about your results than, than people working with us. It’s
Kevin: just not relationships. And this isn’t really even a commercial cause we, uh, we don’t want clients looking to build any new clients right now.
Jason: No, we don’t want clients. It’s just, it’s just the point. It’s. People are looking at fire us all the time until they, they realized that the new people can’t promise them any better results than we’re good. So the point of that whole spiel is that it was a really, really, I mean, we were sending text messages to each other, like, oh my God, they did $187,000 today, what hundred and $87 dollars today.
Kevin: And I talked to you guys before I left. For real, before we started, we did a couple of replays and we. The exact Facebook ad structure that we just brought over from 2020. And it was just a matter of scaling it up a little bit. And we ended up with very similar results to 2020. It was just a matter of looking at what, like you said, offers that worked systems that worked previously and we just couldn’t duplicate.
Jason: Yeah. So let’s talk about really quickly, um, not really quickly, but let’s talk about the process because you and I have come up with a process together, you know, over the years that I think is it works really, really well. And what that process looks like is we normally have the week before Black Friday, we normally have it depending on the. Some people like to start on Black Friday. Some people who give us more flexibility, allow us to do it the week before Black Friday. We kinda, but generally speaking, we usually start Black Friday, the Monday before Black Friday. Right? Right. Then what we normally do is we will bombard people with emails from Marcy. And sometimes more than once a day, depending. Right? Like, like the journal, we just, we were sending out two different offers to the same people for the whole two weeks. Right. Um, so from Monday to Friday, we will do, um, a pre or a Black Friday week. Yeah,
Kevin: Black Friday week, the presale would come actually, which is what we did this year for one of our clients is the week before Black Friday, actually like two weeks before Black Friday, we did like this exclusive pre-sale like, it was almost like a exclusive invitation to see what Black Friday was going to be, which blew the doors.
Jason: I’m sorry, I missed that. You’re right. You, you guys, and because I wasn’t involved in this, you kind of were handling this, but basically you did. That’s exactly what you did. You, um, now this work though, Kevin, just to give everybody context is I don’t want to seem like this is like magic, cause it’s not, this product has been in and out of stock for a year because of Covid. So, um,
Kevin: almost two years now it’s been two
Jason: years in and out of stock. So I think that helped that. When you guys sent out that pre-Black Friday sale. I think that people were just waiting to get it, so like, it kind of blew up, but. Nevertheless. I mean, it’s still did far and beyond what we, what we thought.
Kevin: Yeah. One of the main reasons why we did it is because there, we knew that there was going to be supply chain issues and people wouldn’t be able to get it in time for Christmas at some point. So we wanted to give our core subscribers, our email list, the opportunity to buy early. So, you know, give, give your, like, we always say that, give your email subscribers some kind of VIP treatment to make them feel special. So it really worked out in the end and we were sending them out like, Uh, batches at a time, we wanted to make sure that we kept it available for as many people as we went. So we did like five or six batches of different people at once.
Jason: Yeah. I think, I think what’s interesting is that, you know, Kevin, I don’t think you and I give ourselves enough credit, especially me. I don’t think I give us enough credit. You know, I’ll always downplay like. I know I could, I could be a little bit, uh, I could be a little bit of a salesman, but I also downplay a lot of like us a lot. But what you just said is just like, make so much sense. It’s like we find ways to send emails to people who are hot and we do that. In a lot of different ways. And one of the ways is basically doing segments, right? Like we’ll segment, segment an offer and test it. So like, let’s say we have an offer that we don’t want everybody to see. We’ll take 5,000 people from our list and just send it to them and say, okay, let’s see how this works. If it works, we’ll continue sending it. If it doesn’t, maybe we’ll pivot and try a different offer. We’ve done that several
Kevin: times and the segments are. Like you said you called them hot. These are, we start with a really hot segment. It was like people who, I think it was people who were active on the site in the last or added to cart or some added to cart. I don’t remember exactly, but we started there. We gave those people who had the most recent interaction with us or the product, and we sent it to them to see how it worked. And we gradually grew that those segments that we sent to, I don’t think
Jason: People do that enough. They send emails to their entire list. And then, you know, when they get a 10% open rate or a 5% open rate, they’re like, ah, like this didn’t work. I’m like, no, I’m not, that’s not really the best way to do it. What we’ve found with email is number one, the, the warm and the hot lists, obviously. Are the best buyers. And those are normally your, your customers, right? Those are not normally, they are always your customers. Your customers will always buy from you at the highest percentage. Right? Right. Then this is what we do. We send our customers, all of our customers, an email, and then if it works with them, we start grabbing segments of people who aren’t customers. And we try to kind of slowly show them the offer.
Kevin: And I think midway through too, I also, because like you said, we were sending emails every day. And what I started doing and something, when you’re sending that many emails, sometimes your open rates can go down and your click through rates can go down and your deliverability can start being affected by that. So I started, I started midway through, I started excluding people who weren’t opening our emails. I was like, they’re not, if they haven’t even opened an email in the first five days of sending them emails, like I’m not going to waste this. No cause it’s going to, it’s
Jason: going to screw up your deliverability for sure.
Kevin: They’re obviously not interested or I, or, or they got a bogus email or, or whatever it may be. There’s no point in sending it to them anymore.
Jason: Yeah, and I think that, um, I think people need to think a little bit more about. These kinds of things. I think, I don’t think a lot of people, I think people play around with segments, but I don’t think they play around with them, like in the right way. Like maybe they’ll segment, like, uh, You know where they live, or maybe they’ll segment people who have clicked through an email or visited a website, like, okay, there’s nothing wrong with that, but it’s not really going to give you the data that you, that you need. Right? Like, you’ve got to start with like a control you have to, and then build off of that control. So if you have customers, those are your hottest people. If you send them an email and they don’t buy, then you know, there’s something else wrong. It’s not. You know, it’s not the segment. It’s, it’s your offer,
Kevin: right? Oh, I’m the king of segments during Black Friday, cyber Monday. I’m a king of segments all year long, but especially during Black Friday, Black Friday, cyber Monday, I love just fooling around with the logic. And Klayvio like, even, like I just said, like I excluded people who didn’t open. But you can’t just say didn’t open in the last 60 days, right? Because that includes people who just joined your list within the last day or so that maybe haven’t gotten a chance to open any mail yet. Right? Like we have a pop-up on the website. In the last day or two someone signed up on our website for the email list. And then I can’t exclude them for not opening because they’re fairly new. So I had them, I had to make the, this is off topic, but I had to make the segments. So it was like hadn’t opened in 60 days, but was also active before 60 days ago or something like that. So they joined the list 60 days ago and have an open and email and 60. Basically like a dead profile in our, in our account.
Jason: So right anyway, and you know, I want one thing I was thinking about when we were talking there, you know, we’ve, we’ve started where we’ve worked and this is like, it’s, it’s interesting because I think when we start working with a new client, which we don’t do often anymore, but when we do, there’s always that pressure of showing, trying to show them that you know what you’re doing. And there were times where like clients have been like, not happy because. We don’t do things at the speed that they expect. Like they’ll, they will recklessly create segments just for the sake of creating segments. And if they don’t see us creating a hundred segments and sending a hundred emails, they start thinking that we’re not doing what we’re supposed to be doing. But when the truth is, is that creating SEG segments for the purpose of creating segments is going to do you no good. You, what you have to do is. Create the segments after you get the data, right? Like you get the data on your offer, you send it to the, to your, to your hottest people, which are your customers. And then you start kind of segmenting out after that. And I think that people can get also caught up on that side of it. It’s like just creating segments, just because like how many times are we going to an email list? And there’s like 400 segments in like the. 10 or 20 people in each talking. I was like, well, what are you doing?
Kevin: I do create segments for purpose, but I’m also a guy who just creates second. If somebody went into some of our accounts and saw my segments, I think that had the same problem. But like I have like these side things in my head that I’m, you know, I look, I use segments, not just for sending emails,
Jason: but you for, for reporting back to
Kevin: desk, looking at, you know, revenue on a certain person. I’ll just make a segment, export the segment, and then I just leave the second. I just leave it there. I don’t get rid of it. So it gets kinda messy. Yeah.
Jason: Well, that’s a whole different story, but um, yeah, I mean, I’m looking right now. Uh, one of our clients, the last 30 days did a half a million dollars from email. 30% of their revenue came from.
Kevin: It is crazy too. And we talk about it all the time is like this multi-channel stuff is like, I’ll take a look at Facebook ads and I’ll see a row as that’s really not in line with what I’m used to for a certain client. And then I’ll send an email and that row as we’ll just jump off. For no reason. Yeah. Well, no, not for no reason because I sent an email. So the people I sent an email to then see it on Facebook and then buy through Facebook, or
Jason: they came into the email list through Facebook and then bought, right. And then Facebook is going to show that they came from
Kevin: exactly. You, you see those spikes and ROAS or, you know, we run Google ads too. So you send an email, they don’t necessarily click on the email. They may go to Google and type. You know, the, the product’s name and they’ll find it that way and then they’ll go by. So that’s why it’s so important to have all these things in line, all these channels in line. I mean, we don’t even have all the channels in line, like all the things tick, tock, Pinterest, all these other things that are going out that can, that can add to all this stuff.
Jason: Yeah. I mean, I think a lot of times what happens is that we get comfortable with what’s working. And we kind of like every time you go onto a new platform, it’s like, you gotta just figure out like the offers always, they should always translate from platform to platform, but how you get people to the offer also, it’s going to change a little bit. Right? Exactly. Um, so I know we were kind of like all over the place here, Kev, but, um, the point is, or not the point, but getting back to our, um, how we do things. So this was a pre. Well, I don’t want to say this is a pre-Black Friday. That’s what you guys named it, but it’s more of a, uh, doors are opening early for,
Kevin: yeah. We called it an exclusive invitation and we didn’t have the product on the offer on the site yet. So it was only visible to people who were sending emails to, right.
Jason: So that’s definitely a really nice way to get some sales going. Right. Cause everybody’s trying to get Black Friday, cyber Monday kicked off, and that’s a really good way to do, but generally.
Kevin: Just test the test, the offer before you’re going into Black Friday. Right? That’s a good if we sent out this exclusive invitation to our, to our email list, our highly engaged email list and it just flopped we’d be like, oh, we, you know, we have an offer problem here or something we’d have to work out before cyber about Black Friday came, which is fine
Jason: because then we would just change a couple natives or whatever. But the point is, is that’s a really good way to test that. So that’s a good point. Um, Well, usually we’ll start on Monday and we’ll say something like Black Friday, cyber Monday or Black Friday week starts now, right? That’s on Monday. Yep. Then what we’ll usually do is send emails every single day. Sometimes not sometimes depending on the client, we’ll take Thanksgiving off and we’ll just send a happy Thanksgiving email just to break it up a little bit, just to not get too crazy. Yeah. And then obviously Black Friday may get an email saying Black Friday starts now, something
Kevin: like that. It’s Black Friday, it’s Black , Friday, Black , Friday, whatever.
Jason: Um, and then again, it depends on the client again, but sometimes we’ll take Saturday off because a lot of times we’ve been kind of, I know everybody likes to change offers from Black Friday to cyber Monday. Um, but. We’ve been sort of getting away from that.
Kevin: Yeah. We w we like to keep it consistent for a few reasons. I mean, I think the main reason is, is for me, was the Facebook ads, because to go in and change things, we mentioned this, I think when we talked about the structure of the Facebook ads, but that change things on a Facebook ad midway through just like. Screws your rhythm and screws your momentum going into the following week.
Jason: Yeah. And that’s, you know, that’s one reason, but I think like, you know, there’s another reason I think that it works is that, you know, this game is all about timing and I can’t explain it. I don’t know what the, the purposes, but somebody on Monday. May not be interested in buying, but then some, for some reason sees the same offer on Sunday and then they buy, right? So like we send it Monday, we send it all week. They don’t buy it. They don’t provide that nobody. And all of a sudden on, on, on Monday the next week we do cyber Monday, the same offer, and then they buy. Yeah, it comes down to timing. It’s like sometimes like people, uh, maybe they were shopping that time or maybe they were, they spent too much money that week and they got paid. Like you don’t really know, but the point of the matter is, is that it’s timing. And even though the offer didn’t change, you know, It’s still
Kevin: worked and it’s just a mindset thing it’s Black Friday, you know, maybe I’ll wait until cyber Monday and see if it’s a better offer or if it’s a different offer or something like that. And then you hit them with the same offer and then that’s when they, they buy.
Jason: Yeah. I mean, and I, I think like bigger brands, like big gigantic brands, they, they, I’m sure they have multiple offers going. And, uh, you know, from, from their standpoint when somebody is like closely following a brand, I think. Changing the offer may train them. So to speak, to take action on Black Friday, if they liked that offer. But you’re right. If the offer’s better on cyber Monday, then they’ll get all mad and then they want to, they want that offer on cyber Monday. Right? So you get a bunch of emails, you get a bunch of calls and, uh, so yeah. Do you, have you kept looking at your pad? Do you have anything on there that you want to talk about?
Kevin: Zero on my pad. I didn’t write anything down.
Jason: Um, All right. So we start Monday. We go through Black Friday. Sometimes we’ll take Saturday off. We’ll send the, the, uh, Black Friday email. I’m sorry. I’m a Thanksgiving email on Thursday. And then sometimes we’ll start that cyber Monday on Sunday and then go a whole nother week. And then, yeah. Well, it depends on who it is. Sometimes we stop on cyber Monday and then we’ll do
Kevin: an extension to say. We actually say we’re like Black Fridays ending on Sunday, and then we just start up cyber Monday on Monday and then you can run it. : I w we run it for a week. You can run it for a few days after Monday, but that’s,
Jason: I want to you, I mean, that’s all, that’s all up to you and how you want to do it. I mean, that, that’s not important. I just want you guys to know kind of what we did to get these kinds of numbers, because it’s not just like a Black Friday thing and a cyber Monday thing. It’s literally weeks. Um, one of the things that I want to, I want to mention is that. Um, our emails because I don’t, I don’t want people saying like, oh, you’re telling us about how you’re sending the emails and the schedule, but you’re not really talking about the emails themselves we have and I, I have to update it. So I don’t want anybody to get it, but we have this, this, uh, five keys to email or whatever the hell it’s called. I don’t even know what it’s called. And, um, we basically just follow those rules. And we’ve been doing it forever. So not going to go through all of them, but I can tell you the biggest mistake that I see e-commerce brands making with email. And it’s something that we had to talk into our clients often is that they make the emails way too complicated. There is no centralized. Offer or focus, they have one offer and then bought, like, I use scroll down a little bit more, does a little another offer that maybe like there’s another one that maybe that there’s a, and they want to put the menu in the email. And like, I, I, you know, I never understood this. It, your conversions are going to drop. If you confuse like, uh, Russell Brunson says all the time, a confused mind always says, no, right? So if you have your emails are just way too complex because people like, you know, sometimes designers like to show you that they’re good designers and they just start throwing shit all over the place, instead of just making it super simple, super clear, easy to read, easy to understand that is I think at the end of the day, the most important part about emails when somebody opens up your email on a cell phone, They need to know instantly what you’re doing. They can work to try to figure out what you’re doing. They need to know immediately. And that is one thing, Kevin, with all of our emails, they are so simple. You don’t even need a. Uh, I mean, you don’t really need a real designer to do it half of the time. I mean, yeah. They’ll make them look much nicer, but for the most part, they’re just very, very simple.
Kevin: Yeah. Every single email it’s like having a landing page, every single email should have one thing to do that says as soon as you throw out all these other things, One of the imagery too, like imagery should be really clean and straightforward. Like one of the emails I did was just the price of the product, what it was just crossed out and then with a button underneath to shop now, because what did that do that added some curiosity, which is one of the five keys. And that’s, that’s a really good idea to do it too. Don’t even like, don’t even show the product.
Jason: Yeah. So excuse me. So, yeah, I mean, that’s basically what we did, man. We ran Facebook ads, we ran email, um, Facebook ads, you know, Facebook is kind of changing and, and, you know, we used to, we have a course on Facebook, but you know, it’s just changing so much. I’m finding it needs a lot more attention these days. And it used to, um, you know, things work for a little while and they kind of stopped
Kevin: working, but in the number of ran accurate anymore, I think that’s the biggest thing.
Jason: Yeah. The numbers are not accurate at all anymore. Um, but Facebook email, uh, email frequency, which is another one of the five keys. Like people, like don’t say. Emails. And we basically try to annoy people to get off of our list, um, or buy, you know what I
Kevin: mean? Baxter’s here. We sent two emails on Black Friday, one in the morning and one at night. Yeah. Like we’ll
Jason: send one that says Black Friday starts now. And then we’ll say it’s ending tonight, right. Or ends in 12 hours or 24 hours or
Kevin: Whatever that a lot of people, oh my God, I don’t want people in subscribing. I don’t want to be marked as spam. I mean, obviously you got to keep an eye on those, but you don’t want them on your list of. I’m subscribing.
Jason: Right. You know what we’re going to do? I think I just made this up right now. Okay. If anybody wants to see our Black Friday strategy in a PDF, send me an email at firstname.lastname@example.org And all I want you to do is just say like, I’d like your email strategy. That’s it fit your Black Friday cyber Monday email strategy. And if you do that, I will send you I’ll have our design. Create the exact process that we used with the emails. We’ll actually, I probably not going to able to show you the client, but I will show you the emails like the offers and everything, just so you can see exactly how we do it, the exact schedule that we used. And then you can just copy it. I mean, it’d be real simple. Um, just send me an email, email@example.com and I will send that over to you guys.
Kevin: Oh, interesting.
Jason: Yeah, because I want to, I want to, you know, we talk a lot about Facebook ads, scab, but really like, we make most of our money from email.
Kevin: Absolutely. So, and it’s like, we, we said it before we got on the phone, on the, on this call, it’s like, what’s the one constant that’s, you know, they, they have had some changes with privacy and stuff like that, but it’s still the concept behind it is the same. And it’s always going to be the same. And it’s always going to be the. Number one revenue driving channel that
Jason: you’re going to have. I don’t care what anybody says. It’s not dying. And I’ll tell you why until we are comfortable giving our cell phone numbers to brands, to create accounts that will substitute all the emails we get to text messaging. It’s not going anywhere because we need email to. Like create these accounts. Yeah. And we want a buffer. I don’t want 4,000 text messages coming to me, but an email, there’s a little bit of a buffer when I want to check them. I check them. I don’t want to check, you know, so until something replaces, both of those things, I don’t see email going anywhere. And I don’t see its effectiveness going anywhere either because we check our emails all the time for work. For brands that we want to follow, I just don’t see it happening.
Jason: So that was our, basically our Black Friday cyber Monday strategy. What we did, some of the results we got, like I said, our own. Did killed it. Our clients killed it. Uh, like I said, that that’s a record $2 million on Black Friday, cyber Monday for us. We’ve never done that before. It’s the first time. Um, now granted, we’re not sending emails for, you know, trillion dollar brands or billion dollar brands, our own ain’t showing you all our buttons. I don’t actually, maybe apple is, I don’t know. But, um, you know, we’re talking about, you know, you know, the, the 2 million. To, you know, $20 million brands. That’s
Kevin: that’s our best. Yeah. Oh, that was it. That was a cool recap. It was good to talk it over too. I love how we just come over here and have the conversation that we would add anyway. Yeah.
Jason: So exactly. So send me an email guys. Don’t forget Jason@eCommerceUncensored.com I will send you the exact strategy with all the emails. Exactly the offers and, um, yeah, I’ll I’ll I’ll have our designer make something up real nice for you guys.
Kevin: Well guys, thank you guys so much for listening as always, you can check us out at e-commerce uncensored.com and we’ll talk to you guys real soon.
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