Using your message to build customer relationships is the topic covered in Episode 98 with Kevin, Jason, and Paul. The guys start by discussing the trip they took to California to speak with a new client who was acquired through a listener. The company had difficulties defining a clear message that represents them and how […]
Email Marketing
EU097: How To Generate More Revenue Using Your Black Friday Cyber Monday Sales
Statistics from this year’s Black Friday & Cyber Monday are covered in this week’s episode with Kevin, Jason, and Albert. The conversation starts off with Jason suggesting everyone watches the new Creed movie. Jason describes how he used the amazing tools Klaviyo provides in order to maximize profits for our clients. Albert gives some statistics […]
EU096: Last Minute Black Friday & Cyber Monday Tips
Last minute Black Friday & Cyber Monday marketing strategies are covered in Episode 96. Jason states that this week is an excuse for you to annoy your customers. The consumers are in a buying mood and there are many ways to take advantage of that mentality. The guys mention how the event has turned into […]
EU095: Optimizing Your Black Friday Cyber Monday Marketing Strategies
Black Friday and Cyber Monday are the topics covered on this week’s episode with Kevin, Paul, and Jason. The guys discuss how this time of the year puts people in the mindset to purchase more. Even though the same deals may be available the entire year, more people are more willing than usual to buy […]
EU093: Predictive Behavioral Data with Eric and Ezra
On the final installment of the Klaviyo Boston Series, Jason and Kevin interview Ezra and Eric. Ezra Freedman and Eric Silberstein are both Vice Presidents of Data Science at Klaviyo. The guys mention our Facebook group and the wonderful communication and support the group provides among listeners. Eric and Ezra discuss their background and […]
EU091: The Future of Email Marketing Tools with Jake Cohen
Jake Cohen, Director of Product at Klaviyo, joins Kevin and Jason on today’s installment of the Klaviyo Boston Series. The guys discuss Jake’s presentation that was previously attended and the insight that was gained. The topic moves towards form targeting and some of the upcoming features that will be available on Klaviyo. Jason brings […]