We're starting a new business in a niche that is very crowded and has a lot of "noise" on social media. We've put a plan together that allows us to
EU193: Email Tips for Black Friday/Cyber Monday
Black Friday and Cyber Monday is right around the corner. While planning out our strategies for our clients and our own personal brand we've come up
EU192: Pre Black Friday Test plus Results
We always say that the key to a successful campaign is the offer. With Black Friday and Cyber Monday upon us you need to determine what that
EU187: Should You be Buying Email Lists?
We get this question a lot... "Should we buy an email list?". Our answer has always been NO. Don't get us wrong, it's always best to grow your list
EU178: How to Own the Success of Your Online Business
Klaviyo recently reached out to us to interview the finalists in their Owned Growth Stories contest. During one of these interviews the
EU173: Mindset: How Keeping it Simple is the Fast Way to Success
How much is a person willing to spend on your product and how much are they worth in their customer relationship with you? Once you have that, you can
EU172: Building Customer Relationships and Product Consumption Campaigns
After a person buys from you there's an opportunity to create a relationship with them that will turn then into a loyal customer that will buy from
EU171: The Importance of Using Urgency in Your Marketing
Urgency can be a key part of any marketing campaign. Adding "last chance", "ending soon", "limited time" to your copy can motivate buyers to act right
EU169: How to Make More Money Sending More Emails with Less Work and Less Pressure
Email is king and the key to making more money. However, sending more emails can seem overwhelming because you just don't have the content to send.