Using your message to build customer relationships is the topic covered in Episode 98 with Kevin, Jason, and Paul. The guys start by discussing the trip they took to California to speak with a new client who was acquired through a listener. The company had difficulties defining a clear message that represents them and how […]
How Tos
EU097: How To Generate More Revenue Using Your Black Friday Cyber Monday Sales
Statistics from this year’s Black Friday & Cyber Monday are covered in this week’s episode with Kevin, Jason, and Albert. The conversation starts off with Jason suggesting everyone watches the new Creed movie. Jason describes how he used the amazing tools Klaviyo provides in order to maximize profits for our clients. Albert gives some statistics […]
EU096: Last Minute Black Friday & Cyber Monday Tips
Last minute Black Friday & Cyber Monday marketing strategies are covered in Episode 96. Jason states that this week is an excuse for you to annoy your customers. The consumers are in a buying mood and there are many ways to take advantage of that mentality. The guys mention how the event has turned into […]
EU095: Optimizing Your Black Friday Cyber Monday Marketing Strategies
Black Friday and Cyber Monday are the topics covered on this week’s episode with Kevin, Paul, and Jason. The guys discuss how this time of the year puts people in the mindset to purchase more. Even though the same deals may be available the entire year, more people are more willing than usual to buy […]
EU090: Email Marketing… Are You Sending Enough?
Email marketing strategies and frequency techniques are discussed by Kevin, Jason, and Paul. They talk about how to determine when to send emails and at what consistency in order to be the most effective. Kevin starts off by mentioning how important patience is in not only their podcast but in business in general. It […]
EU087: Growing Your Email List with Brian Whalley
Kevin and Jason discuss their experience of attending a conference at Klaviyo in Boston and the amazing insight they gained. They are joined by Brian Whalley, Director of Product at Klaviyo. The guys start the episode by praising the corporate culture at Klaviyo, the friendliness of its employees, and their dedication to their work. They […]