“There’s An Almost Never Shared Formula
That Big Box Retainers and Facebook Ads Gurus Secretly Use To Have Their Customers Virtually Beg Them to To Take Their Money… And it Works 100% of The Time When You Use It Correctly”
Dear friend,
My name is Jason Caruso and you probably found this page through my podcast, eCommerce Uncensored.
I’m here today because I want to share with you the formula that has helped me grow my business from $0 to $2,000,000 in one year and a clients business from $1,500,000 million to $10,000,000 in just two years.
But before I do, I want to give you the backstory because this wasn’t always the case.
In fact, up until this point, I have failed miserably at Facebook Ads. I’ve spent lots of money and got nothing in return.
I would start some ads, spend $20, nothing would happen and I’d turn them off.
The next day I’d have a new idea but this time I convinced myself that I would spend $100. I start the ads, spend $70, nothing would happen and I’d turn them off again.
It was a constant cycle of fear and failure.
I would get tons of clicks, but for some reason not a single person would buy. It was frustrating to say the least.
But I knew… or at least I heard from the “guru’s” that one successful campaign could change your life forever, so I didnt give up.
I joined every Facebook Ads group, read every blog, watched every webinar, and I signed up to all the expert’s email lists.
I thought to myself, there has to be something that I am missing, what do “they” know that I dont?
Why are their ads working and mine aren’t?
One expert would say that you need complex campaign structures and ninja targeting.
So I spent hours and hours working on my campaign structure and targeting, but nothing changed.
Then the next guru would say that you need large budgets and layers and layers of lookalike audiences.
So I tried that….and nothing.
I wanted to quit.
Maybe I just wasn’t cut out to do this?
Maybe I’m just not smart enough, or dont have enough money, or maybe it was my product?
I knew that I was missing something. I would have given my right arm to see the backend of one of these guru’s ads manager just see to what they were doing.
And then one day we got a call from one of our podcast listeners.
He wanted us to market one of his facial masks, he had a pretty nice budget and he wanted to spend it.
It was really the first time I was able to run ads with someone else’s money.
And then it happened.
We created an offer, then the landing page, then the ad creative and started the ads.
It was like magic…
10 orders a day, then 20, then 30, 40, and then 50 orders in one day!
We did it!
We finally did it.
We were riding high and confident as could be, but there was only one problem, we had no idea what we did.
But for now, that didn’t matter, we finally got customers to give us money from our ads.
After that we had some success with some of our other clients, but nothing like this.
And then we got another call from a podcast listener, only this time the company had a $30,000 a month budget.
And this is where everything changed for us.
We finally got access to an account that was sending real money and what we found was astonishing.
More on that in a minute…
And then we got another call from a podcast listener.
He couldn’t afford to hire us, so he wanted us to partner with him.
We did, and as I sit here writing you this letter, we are spending $90,000 a month of our own money on Facebook Ads.
And here’s the big secret….this is going to save you thousands of dollars and hours and hours of you time…
The reason your ads aren’t working is not because your campaign structure is too simple, or your budget is too small, or your targeting is off…
You’ve been misled and it’s not your fault.
You have been told to focus on the wrong things.
But today that is going to end.
Today, when you join The Truth About Facebook Ads, you are going to have the rare ability to create an ad that you know is going to bring you in customers almost immediately.
Whether you sell info products, physical products, a drop-shipper, or service business, the Truth About Facebook Ads will work for you!
I run Facebook ads in multiple industries, spend thousands of dollars a day and get over 2x ROAS consistently.
Here's what you'll get when you join...
Lesson 1:
How to Craft an Irresistible Offer
We are going to go over all of the elements that you need to create an to make people feel almost stupid for not buying your product. And, no, this does not mean lowering your prices. In fact, price has very little to do with it.
Lesson 2:
Knowing What to Expect
Being successful with Facebook Ads is more about knowing what to expect and less about technique. Knowing if you're ads are working or is much more important. We're going to cover both, but you cant have one without the other.
Lesson 3:
Creative Hack - Video vs Image
This is one of the biggest misconceptions out there. Everyone is so bullish on video right now, but do you really need one to be successful? Depends. In this lesson I'll show you my creative hack for getting your target audiences attention.
Lesson 4:
Success With Any Size Budget
Let me just say it as clearly as possible, "Your budget does not matter!" In fact, your ads will perform much better when you spend less. The more you spend, the lower your ROAS will be. The trick is getting your ads profitable as quickly as possible so you have the budget to scale.
Lesson 5:
CBO vs ABO?
There is a big debate whether it's better to use Campaign Budget Optimization or Adset Budget Optimization for your ad structure. This is another one that really has been getting people confused. I’m going to demystify this concept and show you how to use both as weapons.
Lesson 6:
Building Audiences
Creating the right audiences is key. It’s very easy to run out of new interests to target when you haven’t properly created the right audiences, but that is going to stop during this session.
Lesson 7:
Targeting Like A Pro
Targeting is not what you think it is, it’s actually much easier. Facebook is getting so good at knowing who should see your ads that often you just have to point the algorithm in the right direction and let it do its thing. I'll show you exactly how to easily pinpoint your target audience without overthinking it.
Lesson 8:
Setting Up Your Ad Manager Columns
In the beginning, I would use Facebook’s preset column’s. Although they are fine, they wont give you the information that you are going to need to make the right decisions for your ads. Without this information, you’ll prematurely turn off your ads before they even had a chance to work. This is normal when you’re not getting the vital information that you need to make the right decisions.
Lesson 9:
Do You Need More Then 1 Product?
I often hear that you must have at least two products to be successful with paid ads. I’m going to debunk this myth and show you how I’m doing $125k/month with just one product.
Lesson 10:
Scaling Like a Pro
If you ask people what is their Facebook Ads dream, they would most likely tell you that they want to scale their ads. Scaling means freedom, wealth, and fame, all of which can be true, but it’s not easy. Scaling is not just as easy as increasing your budget, it’s actually much, much hard. But, if you get it right, the sky is the limit. I’m going to show you exactly what to do, what not to do, and when it’s time to start scaling.
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