Black Friday and Cyber Monday are the topics covered on this week’s episode with Kevin, Paul, and Jason. The guys discuss how this time of the year puts people in the mindset to purchase more. Even though the same deals may be available the entire year, more people are more willing than usual to buy […]
EU094: How Companies Like Apple Secretly Inspire You To Buy Their Products
Brand Identity and how it shapes the way your business markets its products is discussed by Jason, Kevin, and Paul in today’s episode of eCommerce Uncensored. The conversation starts by Jason mentioning a potential client and the proposal that is being written for them. Jason also takes the time to talk about Klaviyo and how […]
EU093: Predictive Behavioral Data with Eric and Ezra
On the final installment of the Klaviyo Boston Series, Jason and Kevin interview Ezra and Eric. Ezra Freedman and Eric Silberstein are both Vice Presidents of Data Science at Klaviyo. The guys mention our Facebook group and the wonderful communication and support the group provides among listeners. Eric and Ezra discuss their background and […]
EU092: Aligning Your Marketing and Paid Advertising Expectations
Aligning your expectations from paid advertising is a major topic covered by Jason, Kevin, and Paul on this episode. The guys start to discuss the advertising and data analysis strategies regarding Facebook Advertising. Jason mentions how it can be confusing to track certain data via Facebook and how Klaviyo solves these issues through simplifying […]
EU091: The Future of Email Marketing Tools with Jake Cohen
Jake Cohen, Director of Product at Klaviyo, joins Kevin and Jason on today’s installment of the Klaviyo Boston Series. The guys discuss Jake’s presentation that was previously attended and the insight that was gained. The topic moves towards form targeting and some of the upcoming features that will be available on Klaviyo. Jason brings […]
EU090: Email Marketing… Are You Sending Enough?
Email marketing strategies and frequency techniques are discussed by Kevin, Jason, and Paul. They talk about how to determine when to send emails and at what consistency in order to be the most effective. Kevin starts off by mentioning how important patience is in not only their podcast but in business in general. It […]