How eCommerce Businesses leverage Facebook to generate leads is the topic covered in this week’s episode of eCommerce Uncensored.
The guys start off by taking some time to talk about Klaviyo and some of the new features they’ve been rolling out lately.
Kevin talks about how he is finally getting more into the program and how he’s really impressed by all the data he has access to now.
Jason mentions that the topic that we are covering today is our “go-to” strategy for a lot of our clients.
He expands on the concept of “content upgrade” and how he uses it effectively on various campaigns.
Jason also brings up other examples from other marketers that use the same strategy.
It is a good idea to create blogs that create content relevant to your products and then use the traffic from the blogs to generate leads for your products.
Kevin mentions a question he received in our Facebook Group and how he managed to answer it.
The guys talk about how you need to find a problem the consumer is having, agitate it, and then offer a solution.
Paul has a few questions about the concept that are answered by Jason and Kevin.
Kevin mentions how Apple does a great job of creating problems in people’s minds that they did not necessarily know were present, and then use their products to solve those problems.
Jason expands on how he has recently fallen for that same strategy of Apple’s.
In conclusion, you need to get people emotionally invested before trying to sell to them. Simply putting the product in front of their face is not enough.
Create a problem, and solve that problem for them.
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