The guys start by discussing the trip they took to California to speak with a new client who was acquired through a listener. The company had difficulties defining a clear message that represents them and how the guys are tackling the task of creating this message.
The conversation moves to Klaviyo and the successes Jason and our listeners have had using this amazing platform.
Everybody thinks that their product is the best, but the message and your brand identity is what really sets the product apart from the competition. A good example that Jason brings up is TOMS Shoes who successfully used their message to compensate for the quality of their products. Kevin and Paul mention good examples of companies using this strategy as well.
There is also a debate on the messaging of our company and the experience we try to immerse our clients in. It can be difficult to decide on a short but effective message that accurately translates your “why” to consumers.
One great example Jason brings up is people’s connections to sports and certain teams. They do a great job of building a certain culture around their brand and connecting like-minded people together behind a specific message.
In conclusion, the message you portray can be more important than the actual product itself. It is important to have a clear and concise message that allows consumers to connect with you on a deeper level.
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