Statistics from this year’s Black Friday & Cyber Monday are covered in this week’s episode with Kevin, Jason, and Albert. The conversation starts off with Jason suggesting everyone watches the new Creed movie.
Jason describes how he used the amazing tools Klaviyo provides in order to maximize profits for our clients.
Albert gives some statistics about how this year’s Black Friday/Cyber Monday was a record breaker for eCommerce sales, specifically through mobile. A lot more people are buying through their smartphones than any previous years.
Kevin and Jason describe some of the technology Walmart uses in order to making the most flawless buying experience for shoppers.
Discussed are some of the issues that can present themselves when transferring your online experience to a mobile platform. It is important to stay aware of how your design will look on a smartphone device.
Try to build a deeper connection with your customers and make sure to follow-up after the purchase with meaningful content in order to capture assets and promote future purchases.
Millennials spent more money between Thanksgiving and Cyber Monday than any other age group this season. Also, the guys are not impressed by the deals provided this year as many of them can be found year round. There is also a trend where more people prefer shopping online as compared to brick-and-mortar stores.
The guys look into the Amazon Holiday List option where people create lists of things they would like to receive so family and friends would not have to guess.
In conclusion, there is a huge shift to eCommerce and online shopping this year. Additionally, a lot of these purchases are being made through mobile. It is important to understand that the experience you create for your consumers must be transferable to mobile platforms as well.
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