Last minute Black Friday & Cyber Monday marketing strategies are covered in Episode 96. Jason states that this week is an excuse for you to annoy your customers. The consumers are in a buying mood and there are many ways to take advantage of that mentality.
The guys mention how the event has turned into a full week, if not longer, as compared to just a day like it use to be before. Pre-Black Friday/Cyber Monday offers to email subscribers make them feel special and give incentive to purchase. It is important to make the consumers connect with you emotionally.
Understand when to put the offer in the subject of the email as compared to the body. Jason describes that there are instances that are acceptable for both. Kevin also mentions that the wording of your offer can change the perception and value of what is being offered.
One thing to keep in mind is the flow and user-friendliness of your website. If the experience during the purchasing process is difficult, it can affect your profitability. It is key to make the entire experience efficient.
It might be smart to also implement an “extended sale” for people that miss the deals on Cyber Monday. Jason shares some of his secrets about coupon use and strategies. Scarcity and urgency is a good way to motivate purchases. Many times people do not want to lose out on a deal and it will engage their FOMO.
In conclusion, there are many ways to make your consumers more motivated to buy on Black Friday & Cyber Monday. It is important to create a strategy specialized to your business and to your target market.
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