On the final installment of the Klaviyo Boston Series, Jason and Kevin interview Ezra and Eric. Ezra Freedman and Eric Silberstein are both Vice Presidents of Data Science at Klaviyo.
The guys mention our Facebook group and the wonderful communication and support the group provides among listeners.
Eric and Ezra discuss their background and some of their responsibilities at Klaviyo. They also discuss how technology has changed in recent years and how these changes have enabled Klaviyo to analyze data and provide their user with data analytics. It also allows Klabiyo to enter the predictive analytics system and bring meaningful scientific insight.
Kevin appreciates how Klaviyo not only has the technology to analyze vast amounts of data, but also presents it in a way that is easily viewable and usable.
The guys talk about how it is difficult to benchmark your marketing result without comparing to other companies in the industry. This makes it hard to understand the effectiveness of your strategies.
Eric and Ezra mention their customer lifetime value model and the technology that allows them to provide the feature.
The guys explain how they place high importance on communicating with their users to find out what features they would like added to the platform and any future ideas on how to make the platform more user-friendly.
Jason looks back at how his user experience with Klaviyo has progressed and some of the improvements he has seen on a personal level.
In conclusion, there is a lot of technology that goes into allowing the Klaviyo user to analyze the vast amounts of data associated with their business. Klaviyo is constantly improving this technology and developing new strategies and ideas in order to allow new and improved features. They have one of the best teams working on these processes and are constantly striving to be the best platform in the industry.
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