On the final installment of the Klaviyo Boston Series, Jason and Kevin interview Ezra and Eric. Ezra Freedman and Eric Silberstein are both Vice Presidents of Data Science at Klaviyo. The guys mention our Facebook group and the wonderful communication and support the group provides among listeners. Eric and Ezra discuss their background and […]
Q & A
EU092: Aligning Your Marketing and Paid Advertising Expectations
Aligning your expectations from paid advertising is a major topic covered by Jason, Kevin, and Paul on this episode. The guys start to discuss the advertising and data analysis strategies regarding Facebook Advertising. Jason mentions how it can be confusing to track certain data via Facebook and how Klaviyo solves these issues through simplifying […]
EU091: The Future of Email Marketing Tools with Jake Cohen
Jake Cohen, Director of Product at Klaviyo, joins Kevin and Jason on today’s installment of the Klaviyo Boston Series. The guys discuss Jake’s presentation that was previously attended and the insight that was gained. The topic moves towards form targeting and some of the upcoming features that will be available on Klaviyo. Jason brings […]
EU062: Q&A – Content Upgrades, Exit Intent Pop-ups & Connecting With Us
Episode 62 of eCommerce Uncensored is a Q & A session. Paul gets Kevin and Jason’s take on some questions related to eCommerce. As great as Paul is at finding the questions, if you have a question you’d like answered or just a topic you want the guys to discuss, just shoot them an email […]
EU059: Q&A – B2B vs B2C, Using a Podcast for eCommerce & Story Telling
Episode 59 of eCommerce Uncensored is a Q & A session. Paul, Kevin and Jason are still not back in the regular studio post flooding and construction, but they are in the conference room with real mics and no background music, so getting closer to normal. Question #1: How do B2B (Business to Business) […]
EU054: Q & A – BFCM Email Frequency, Email vs Social Media & Moving On From Failing Product
Episode 54 of eCommerce Uncensored is a Q & A session. Paul gets Kevin and Jason’s take on some questions related to eCommerce, focusing on the holiday sales campaigns coming up. Question #1: How many email variations should I create and send out for Black Friday/Cyber Monday offer? Answer: Let’s start by recognizing that Black […]