Creating content for your marketing strategies can be a bit daunting at times.
Many designers and marketers can be constantly bogged down with trying to make their content absolutely perfect in their eyes.
We are here to remind you it doesn’t have to be perfect!
This is one of the few times where we push quantity over quality.
One of the main reasons to create content is to see how your audience will react to you.
Social media content has a very short shelf life so testing is key.
In order to do this efficiently, a variety of content can help you determine which strategies are the most effective and bring out the best response from your customer base.
If you’re too worried about making every detail perfect, this might be difficult to do.
Put as much content out there as you can.
Believe it or not, even if you make a mistake, most people won’t even notice it.
If they do, it might even help them connect with you on a more personal level, because after all, everyone makes mistakes.
You don’t need flashy gear or an intricate studio to create amazing content. Paul brings a perfect example of that with the Instagram account Kihmberlie.
She is a photographer that creates studio quality content with just the resources around her.
On her page, she shows the final product along with the process she went through to create the content and any inspiration.
Kihmberlie’s page is amazing motivation for anyone struggling with content creation.
Also, don’t be afraid to test! It’s okay if something doesn’t work, as long as you’re learning and adjusting along the way.
You may never know what piece of content a consumer may connect with. It may be something you did not expect to perform well at all.
How important is creative when it comes to gaining conversions?
On one side we have Jason, who believes that the speed of getting content out is the number one priority.
One the other side we have our Senior Designer, Paul, who strongly believes design is a key factor to gaining conversions.
And finally we have Kevin, who is caught in the middle of the crossfire holding on to dear life trying not to get hit.
It is important to understand both sides of the argument.
You do not want to send out poorly designed content, especially when trying to build a brand.
But at the same time, getting bogged down in the minute details of your design can be counter-productive.
Especially when starting out, testing different content and strategies is important to determining what your consumers respond to and how to maximize conversions.
Diversify your content and keep creating!