Paid traffic works great, but never underestimate organic traffic! In this episode, the guys go over how you can form quality SEO content with blog posts and repurpose that content into emails! This leads to higher conversion rates and longevity of a customer! Don't forget … [Read more...] about EU265: Using a Blog to Engage your Audience and Sell your Products
EU188: How to do SEO “The Right Way” for E-commerce
SEO is a hot topic throughout all online business. It's certainly a way to grow traffic to your website but you have to make sure you have the right strategies in place to get the most out of it. In this episode we discuss the 3 types of traffic. The traffic you control, the traffic you don't … [Read more...] about EU188: How to do SEO “The Right Way” for E-commerce
EU140: The Do’s and Don’ts of Growing An Audience – Part 2
In part 1 of the "The Dos and Don'ts of Growing An Audience", we discuss all of the ways NOT to grow your email list and/or audience. In part 2, we talk about all of the ways that you can grow your audience and email list. We bring up how it is important to learn ways to keep … [Read more...] about EU140: The Do’s and Don’ts of Growing An Audience – Part 2
EU139: The Do’s and Don’ts of Growing An Audience – Part 1
Almost every client we have has asked us the same thing about growing an email list: "Why don't we just buy a list already filled with emails?" BAD IDEA Let us save you money, time, and energy by telling you to not do it. The problem with that is you have no idea where these emails are … [Read more...] about EU139: The Do’s and Don’ts of Growing An Audience – Part 1
EU138: How To Warm Up Your Audience For Black Friday & Cyber Monday
Black Friday & Cyber Monday are right around the corner! In the past years and especially this season, we have noticed a lull when it comes to sales for the period right before Black Friday/Cyber Monday. Don't get discouraged! Instead, use this as an opportunity to prime your customers … [Read more...] about EU138: How To Warm Up Your Audience For Black Friday & Cyber Monday
EU137: Interview with Andrew Bialecki & Jake Cohen of Klaviyo
By far one of the best interviews we had to date! It was a real pleasure sitting down with Klaviyo CEO, Andrew Bialecki, and Director of Product, Jake Cohen. Over the past year, we have really witnessed Klaviyo grow, regarding numbers of employees, number of clients, as well as the … [Read more...] about EU137: Interview with Andrew Bialecki & Jake Cohen of Klaviyo
EU136: Own Your Marketing
The main theme of Klaviyo Boston this year was "Own It." Although we want to give you a little break from Klaviyo this week, we still want to go over this important concept. Kev, Jason, and Paul talk about some of the amazing key-note speakers, especially the owner of BeardBrand, Eric … [Read more...] about EU136: Own Your Marketing
EU135: Interview with Alicia Thomas from Klaviyo
What a amazing Day One at Klaviyo Boston 2019! We had the incredible opportunity to interview Alicia Thomas, Senior Marketing Manager at Klaviyo and host of their "Ready, Set, Grow" series. It's exciting to get real insight on the inner workings of Klaviyo and their culture. Alicia shared … [Read more...] about EU135: Interview with Alicia Thomas from Klaviyo