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EU206: Connecting People to Your Brand and Building Relationships

March 4, 2021 By Kevin Monell

The key to email marketing is to think of it as relationship building. When you get someone on your email list it’s important to create a connection with that person. Use your post sign-up flow to share your story and your core values. When you build that kind of bond with a person the sale will come naturally.

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Filed Under: Business and Marketing, eCommerce, Email Marketing, Podcast