Sales Funnels and Multi-Touch Marketing are the topics covered on this week’s episode of eCommerce Uncensored.
We implement funnels for most of our clients and we’ve been seeing some incredible results.
As always, we highly recommend you take a look at our favorite Email Marketing and Relationship Building Platform, Klaviyo.
Back to the main topic, there are some things that are important to understand about Sales Funnels.
Sales Funnels are complex systems that have multiple moving parts.
All these parts work together in a process all pushing towards the same goal.
Just because there are not visible results right away does not mean that a Sales Funnel isn’t doing its job.
It may take some time before you see some real return.
It is important to trust that the funnel is doing its job and to remember that each step of the funnel is dependent on the other.
Just because a certain campaign is not converting, does not mean it’s not pushing conversions further down the funnel
It takes multiple impressions on a consumer in order to gain enough trust to complete a purchase.
The stages the consumer goes through may not necessarily show conversions at each step, but it is still working towards the final goal.
Listen to Episode 117 to hear Jason, Kevin, and Albert dive deep into the way people misinterpret sales funnels.
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