This week’s episode of eCommerce Uncensored is a Facebook Ad Objectives Walkthrough
We want to start off by thanking all of our listeners.
Our downloads have been sky rocketing lately and we’re extremely grateful for all the love we’ve been receiving from the eCommerce community.
Every week, we think about topics to cover for the podcast.
Our producer and multimedia coordinator, Albert, always pushes us to do more topics on Facebook since they’re always so popular!
If you don’t already use Klaviyo, you’re missing out!
They’re our favorite email relationship building platform and the features that Kevin has recently discovered can greatly improve your own email campaigns.
Our course, eCommerce Uncensored University, has had some sign ups lately and we’re really excited to start helping everyone.
If you want to get the Early Bird special price, sign up now because spots are running out fast.
We understand why some of you are afraid of bothering your lists with too many emails but that’s the wrong mindset to have.
The more emails you send, the more money you can potentially make!
Moving on to our main topic, we go through the Facebook objectives and what each means.
As you open Facebook’s Ad Manager, and start to create an Ad, the first thing Facebook asks is what are your objectives.
The three main categories are Awareness, Consideration, and Conversion.
As we go through each exact objective in each category, we mention if and how we use them.
Also some strategies that are successful with each.
Some we use more than others, but that does not mean tha they won’t work for you.
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