The guys are joined by special guest Josh Pasternak, also know as Chazz Rockwell. Josh is a professional DJ who also happens to be Kevin’s brother in law.
This episode starts off by paying homage to September 11th and reminiscing where they were, what they were doing, and their reactions to the tragedy.
The guys discuss their upcoming trip to Klaviyo in Boston and the convenience as well as advantages of the data provided by the program.
The group examines a program Josh is associated with called HeavyHits.com which is a platform that acts as a record pool designed for DJ’s, giving them access to the latest tracks, playlists, and mixes that are useful for live performances. Josh was tasked with using social media to raise awareness of the platform and mentions the success and challenges he faced in the process.
The issue being discusses involves how to have users continue to use the platform after the initial download and how the same problems correlate to e-commerce business. This includes the issue of engaging customers in order to initiate repeat business or return to the program as well as several other parallels in the obstacles HeavyHits faces compared to our listeners.
Some obstacles include the concept of focusing too much on the quality of the product and assuming its quality will automatically ensure a customer base. This brings up the point of focusing on building and focusing on your customer base compared to only focusing on the product itself.
The group brings up the point of what each customer is worth in monetary terms. How much is one willing to spend in order to gain a customer? The podcast stresses the importance of learning the process of investing in having your customers buy your product compared to the actual product.
Another issue brought up is how to convince consumers to leave an existing product for a new product. Discussed is how much incentive is needed in order to make the switch and the issues associated with it behavior changes of the consumer base.
Another issue is finding a sustainable way in order to market your product. This does not include simply throwing more money at your marketing, but doing so in a way that converts that money into business effectively.
In conclusion, it is important to understand that the selling process does not stop once you make a sale, but extends far beyond that. Learn what it takes in order to not simply make a sale, but gain a loyal customer base that will provide steady revenue and return purchases. Learn how to focus more on engaging your customers compared to simply improving your product.
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