In Episode 57 of eCommerce Uncensored Kevin and Jason give you three things you can do right now to increase your eCommerce sales immediately. Not only is this a great way for you to get a jumpstart on your business New Years resolutions, these are three steps that the team uses for every new client who walks through the “door”.
#1 Create a Pop-Up on your site offering a discount code in exchange for an email address.
This is the simplest way to grow your email list. The guys prefer to use the MailMunch plugin as it integrates easily with both Shopify and WooCommerce sites. MailMunch is free to start and allows you to customize your pop up with different offers and presentations (timed popup, scrolling popup, etc). Important tip…The wording on the popup should imply that you will be sending the discount code to the email address provided. This will ensure your likelihood of getting a real email address. BUT…once the email address is provided, the shopper should be redirected to a “Thank You” page that gives them the offer code anyway. You’ll want to do this so that the shopper has the option of going through with the sale right away and decrease the chances of them getting distracted with something else.
#2 Create an automated email with the discount code-as promised in the popup.
This follow up email should include the discount code and a link back to your store to complete the order and use the discount. Using MailChimp is a great way to automate your emails and it integrates seamlessly with MailMunch – so it will automatically send out emails to new addresses collected through MailMunch.
#3 Set up a Facebook PIXEL to start collecting data on your traffic.
You’re going to need existing site traffic for this one but…set up your Facebook Pixel, attach it to your webpage, and create a re-target ad on Facebook or Instagram to reach out to the audience who visited your site. You can even retarget the people with a discount code in order to push the sale.
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