In episode 12 of eCommerce Uncensored Kevin and Dan of Fast Forward Unlimited discuss how important an e-marketing budget is for your business.
Fact is, you’ve invested so much time and money to create your product or service – don’t let it fail because you’re not willing to invest money in properly marketing it. You need to get your name out there in the right way so that you can see a return on your investment.
So many business owners say things like, “I have invested money in a great website, now I can start selling”, but that’s just simply untrue. Just because you have a website doesn’t mean anyone is ever going to see it unless it’s marketed properly. And just like anything else in life, you get what you pay for.
You need professionals to help you create content, set up your different platforms and ad campaigns, target your audience, set up funnels, and the list goes on and on. Don’t be intimidated by the monthly investment; building a brand takes time. You need to remain patient and remember that you are building relationships with people and building your brand simultaneously.
If you have any questions about this podcast or how to grow your business in any way, we’d love to help you out.