In this episode of eCommerce Uncensored, the guys at Fast Forward Unlimited talk about five preliminary steps to consider when creating your eCommerce strategy. So much time and money can be lost if you don’t prep the best game plan. Using their experience and expertise the guys suggest you ask yourself these five questions before selling your product or service online:
#1 Does your product have a market?
You might have an awesome idea, but is anyone actually willing to buy it? What if you tried selling it before even building a full website or marketing campaign? May sound like putting the cart ahead of the horse, but the guys explain how this may be a great way to test the market and save you a ton of time and money.
#2 Who is your actual customer?
You’re selling a men’s product. Did you ever consider that your target audience should be the women that buy these products for their men? Thinking outside the box and identifying your customer’s persona is critical.
#3 Where should you be selling your product?
Where’s the best place to find your target? The audience on Facebook vs Etsy vs Pinterest is going to vary. Is one better than the other? Depends on who you’re trying to reach.
#4 What’s the best platform for you?
Should you sell on Amazon, Shopify, or your own custom website? Determine what you need from your platform in order to support sales and provide an easy experience for the customer.
#5 How are you going to do your marketing?
Just having your product on a site isn’t going to make it sell. How are you going to actively bring that customer to your product? Whether you’re using social media or SEO, you need to have a plan and a team around you to optimize your presence online.
In our experience, strategy is everything. A lot of people waste so much money trying to do things on their own when they could have just come to us and saved thousands of dollars. You can’t do everything by yourself and do it well. If you’ve got a product to sell you work that out and we’ll work out helping you sell it. That’s what we do.