Truth

The TRUTH About Facebook Ads

Why some are making millions of dollars while others can't make a sale and how anyway who knows the truth can make a killing even if they have a very small budget.

KEEP IT SIMPLE

The opposite of what we are tought.

Training Agenda

1. How to craft a irresistible offer:

We are going to go over all of the elements that you need to create an to make people feel almost stupid for not buying your product. And, no, this does not mean lowering your prices. In fact, price has very little to do with it.

2. Knowing what to expect:

I’ve said before and I’ll say it again, Facebook Ads are more about learning what o expect, then it is about knowing how to execute. The reason we feel so lost when our ads don’t work is because we don’t know what to expect and if you don’t know the signals of a winning ads, you’ll almost always going to fail. Outside of learning how to craft an irresistible offer, learning what to expect was my biggest breakthrough.

3. Creative hack - video vs image

This is one of the biggest misconception that is out there. Everyone is so bullish on video right now, but do you really need one to be successful.

4. Do you need a big budget?:

This is one of the biggest misconception that is out there. Everyone believes that you need a lot of budget to make your ads work. The funny thing is that your ads work best when you are spending less. As your budget increases, your ROAS decreases so spending less, often is the best way to start.

5. How to structure your campaigns CBO vs ABO?:

There is a big debate whether you should use Campaign Budget Optimization or Adset Budget Optimization for your ads. this is another one that really has been people confused. I’m going to demystify this concept and show you how to use both as weapons.

6. Audiences - custom vs lookalike:

Creating the right audiences is key. It’s very easy to run out of new interests to target when you haven’t properly created the right audiences, but that is going to stop during this session.

7. Targeting:

Targeting is not what you think it is, it’s actually much easier. Facebook is getting so good at knowing who should see your ads, that often you just have to point the algorithm in the right direction and let it do its thing. There is however,

8. Setting up your ad manager columns:

In the beginning, I would use Facebook’s preset column’s. Although they are fine, they wont give you the information that you are going to need to make the right decisions for your ads. Without this information, you’ll prematurely turn off your ads before they even had a chance to work. This is normal when you’re not getting the vital information that you need to make the right decisions.

9. Do you need more than 1 product be be successful?:

I often hear that you must have at least two products to be successful with paid ads. I’m going to debunk this myth and show you how I’m doing $125/month with just one product.

10. Scaling:

If you ask people what is their Facebook Ads dream, they would most likely tell you that they want to scale their ads. Scaling means freedom, wealth, and fame, all of which can be true, but it’s not easy. Scaling is not just as easy as increasing your budget, it’s actually much, much hard. But, if you get it right, the sky is the limit. I’m going to show you exactly what to do, what not to do, and when it’s time to start scaling.

Bonus #1- reviving dead or fatigued ads:

Ads get fatigued and die, it’s just how it is, but I’m going to share a simple strategy that will instantly bring them back to life. Most people turn dead ads off, I know I did, but with this simple trick, you’re winning ads will be just like new.

Bonus #2 - Q&A:

After every session, I’m going to take questions. Questions about things that you may be struggling with specifically with your ads.

EXTREMELY IMPORTANT EARNINGS DISCLOSURE AND OTHER NOTICES: Absolutely NOTHING on this web page should be considered as any type of earnings claim (implied or otherwise). I’ve never taught this class before so I can’t tell you what a “typical” result would be.

What I do know is the vast and overwhelming majority of people who take classes about growing businesses and increasing their sales don’t get any results at all. Kind of like the way most people who buy home exercise equipment don’t look like the people in the commercials. (I’m guilty on that front myself.)

Also, this is a CLASS intended to help BUSINESS OWNERS learn how to use the Internet to get more customers. It is NOT a “business opportunity”.

And finally, all business entails RISK. During the class, I’ll be showing you how to use advertising to attract customers. Advertising campaigns almost NEVER work at first. They usually require tweaking and adjustment. A great deal of our focus will be on doing this with minimal risk …but the risk will still be present none the less.

If you’re on this page it’s likely you already know me and are well aware of these realities.

But if you’re not aware of these realities and you’re expecting a “hail mary” or something …this is unquestioningly NOT it.

This will require WORK, COMMITMENT, and most importantly, PERSEVERANCE. All this “internet marketing” stuff is harder than it looks. So get ready to put in the work and stick it out. If you’re not committed (or aren’t comfortable with the idea of advertising etc), I’d advise you to pass on this.

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