Email marketing strategies and frequency techniques are discussed by Kevin, Jason, and Paul. They talk about how to determine when to send emails and at what consistency in order to be the most effective. Kevin starts off by mentioning how important patience is in not only their podcast but in business in general. It […]
EU089: Email Automation and Flows with Alex Edelstein
The Boston Klaviyo Experience is expanded on by Kevin and Jason. They are joined by Alexandra Edelstein, Senior Product Manager at Klaviyo, dealing primarily with flows, or automations that can help grow your business. Alexandra focuses on finding ways that the program can better assist their customers, as well as find solutions for their various […]
EU088: Quality Over Quantity
The importance of quality over quantity in regards to traffic to your site and digital marketing is discussed. The guys bring in examples from a client they are taking on that are facing similar challenges to those that the listeners may be having. Mentioned is how a previous agency the client was associated with heavily […]
EU087: Growing Your Email List with Brian Whalley
Kevin and Jason discuss their experience of attending a conference at Klaviyo in Boston and the amazing insight they gained. They are joined by Brian Whalley, Director of Product at Klaviyo. The guys start the episode by praising the corporate culture at Klaviyo, the friendliness of its employees, and their dedication to their work. They […]
EU086: Selling Doesn’t Stop When You Make a Sale
The guys are joined by special guest Josh Pasternak, also know as Chazz Rockwell. Josh is a professional DJ who also happens to be Kevin’s brother in law. This episode starts off by paying homage to September 11th and reminiscing where they were, what they were doing, and their reactions to the tragedy. The guys […]
EU085: The Magical Disney Funnel – Part 2
Recent trips with their families to Disney are discussed by Jason, Kevin, and Paul on this episode of eCommerce Uncensored. They expand on the funnel concept and some of the strategies Disney uses to gain consumers. The conversation moves towards the sponsorship with Klaviyo and the benefits, as well as advantages of their program. […]