As you all probably know, Facebook was shut down for a few hours on Monday. This affected business and advertisement. In this episode, the guys are breaking down why Facebooks shut down should not stop your business from making sales! They share some personal tips & tricks on how to keep your business going, even when a platform you use for your business shuts down!
This is a direct transcript. Please forgive any grammar or spelling errors.
Kevin: It should just be a regular day. If Facebook goes out for six hours, it shouldn’t be devastating.
Jason: It’s not Facebook. Everybody’s like infatuated with Facebook. It’s not Facebook. All Facebook is doing is getting your ad. I don’t have eyes.
Kevin: No, you have email. You have YouTube, you have, you know, Google and those kinds of things that kind of take over and kind of cover you in those in situations.
Kevin: I mean, Facebook’s not going to go down forever, but you know, you’re still going to drive that traffic because you have all these other channels in place to do.
Jason: Your listening to e-commerce uncensored with Kevin Monell and Jason Caruso
Kevin: hey everyone. And thank you for joining us on another episode of E-commerce Uncensored. My name is Kevin Monell and I’m here with
Jason: Jason Caruso. Still on an Airbnb there, but
Kevin: I love that you have the, uh, you’re in, it’s kinda got that beach beach house feel to it. The bedspread and everything looks clear, like you’re in some kind of beach rental property.
Jason: That’s exactly where I am. Um, it’s actually worked out much better than the hotel, but I’m really anxious. Um, to get out of here.
Kevin: So yeah, next week’s the big week and my big week, I mean, you’re going to see me. That’s
Jason: right. Coming down,
Kevin: coming down. Exciting golf trip, Golf trip baby. Uh, so this week we had an interesting thing happened. Um, Facebook went down for about Facebook, Instagram, WhatsApp, all the things that Facebook on, even that, uh, that Oculus thing. Have you seen that Oculus thing that Facebook owns. No, it’s the, uh, the virtual reality glasses really frigging cool. Have you ever played it? I know you’ve never played it or seen it, but it’s a really awesome, I played it.
Kevin: It’s my, one of my buddies has it, whereas Kate has it and we played it. It was really freaking cool. I was actually going to get one, but that went down to, I guess, cause everything’s online now. Right? Those gaming systems online, you download the game. So that was down to. And honestly, Jason, like, I didn’t really notice it.
Kevin: I didn’t even know it was happening until probably around four or five o’clock when I tried to jump into the ads. But no, actually we got a message from one of our clients that said Klayvio was having a trouble integrating. So I, you know, I jumped in there and I went to go fix it. And it said, yeah, we know Facebook’s down. Don’t try to contact us. And I was like, oh shit, this isn’t a Klayvio thing at all. This is Facebook.
Jason: Yeah. It was funny because I was on Instagram. Like I would try to re so I follow, I follow, I followed in the past this rapper 21 year old kid named Little Pump. I don’t, I don’t know why I follow him. Like
Kevin: he’s, it seems like an interesting choice.
Kevin: What is he?
Jason: He’s just a rapper. Who’s just, you know, throws money around all day and women all over him. But the funny thing is is that there was this girl in my feed from his page, because he has all these strippers. So it’s like, there’s this girl, like in a bikini or whatever she was wearing, you know, like on her knees, kinda like, and it like that image was just stuck at the top.
Jason: I kept trying to refresh the app and thing, and I’m like what the frig is going on. And then I went on the computer. This was like, when I was watching my son, when, when my wife was going to pick up uh, my other son, so I’m like, what’s going on? Then I wanted a computer and I did it. And it said like, you know, obviously it wasn’t connecting to the servers and then it became like this whole big thing.
Jason: And you know, it, it got us thinking Kev that, you know, not just, not just Facebook, but anything like, just like not relying on any particular platform. Or putting your eggs in one basket or using these platforms to, to pretty much run your business. Um, this is like a good example. Why, you know, you should do everything in your power to have some redundancy.
Jason: Now you were reading an article about this, uh, where the guy said, uh, basically. It’s not just Facebook, right? It could be, uh, you know, you, you know, you can be using anything. Any platform can go down, any SAS platform can go on and you know, it doesn’t happen so much, any more of a back in the day, Kev, when, when websites were starting to become, you know, big, you know, your servers would go down all the time.
Kevin: Yeah. I remember that it’s like, it was like a regular occurance yeah. It doesn’t happen anymore because I think these, these servers do have that redundancy you’re talking about. And you know, at first when this whole Facebook thing went down, I was thinking about, you know, businesses, you know, losing money or, you know, Facebook losing money, actually, you know, an ad revenue and, and things like that.
Kevin: And, and the other things that are used just from just Facebook as the umbrella, right? Like you spoke about like this, this influencer. On on Instagram that you follow her Facebook, like that’s where he gets his income from right posting on social media people using Facebook as their, uh, their customer support, like their, their, their chat service as a customer support, all that like went away and, you know, we all say that, you know, we want to be independent from these things and we want to own, our customers want to own our traffic when I do all these things.
Kevin: There’s several levels. I mean, your, your wifi or wifi right now could go out wherever we don’t have like a bat. I don’t know if that would be a thing to have a backup wifi for something like that, but a business in general, to have a backup wifi service or backup ISP. You mentioned the payment processor, which is huge
Jason: payment processor, email platform. I mean, you know, the, the problem with redundancy though, Kevin is that it’s sort of. Life insurance, right? Where like you get it or like maybe not life insurance, but car insurance, what can you get it? And just like, you hope you never have to use it. Um, and it just kind of costs you money until you do use it.
Jason: And then after you use it, it costs you money again, because they’re not now your rates go up. Right. But it’s kind of like car, car insurance, where it’s like, You know, you could with an like, so Facebook, let’s just say they lost a billion dollars for those six hours or whatever it was. Right. Well, it’s probably going to be less money, less than a billion dollars to have redundancy. Right. For them, for them. I’m sure they had redundancy. This, this must’ve been,
Kevin: this was huge.
Jason: Yeah. Yeah. This must’ve been something else going on, but whatever, whatever. Um, uh, so yeah. You may say like, well, I’m just throwing money away, but at the same time, like it probably would have saved them. Right. with a billion dollars.
Kevin: We’re in the conversations right now about this whole health insurance thing. It’s the same thing. God we’re spending how much, like $3,000 a month for the two of us to have health insurance and. No, I could go to the doctor and just pay the doctor and it’d be much less than that. And, but it’s like, when you, when it happens, it’s like, oh God, thank God I had that, you know, God for God forbid.
Kevin: Right. But like to think about it, like for, for us, Jason, I know we’re not like the big corporation and those kinds of things, but like, it was just a regular day for us. Like, it didn’t really feel like anything had happened. You know, cause we had, so in redundancy, it’s not like almost, it’s not like you have to have, okay.
Kevin: I have a, have to have a backup for Facebook, like another Facebook to post to. It’s like, no, you have email, you have YouTube, you have, you know, Google and those kinds of things that kind of take over and kind of cover you in those in situations. I mean, Facebook’s not going to go down forever, but you know, you’re still going to drive that traffic because you have all these other channels in place to drive it.
Jason: Yeah. And I think, but you know, I think it goes back to. You know, like I will, I will, I would never use Facebook as a customer service tool like that, to me doesn’t make any, any sense. Um, because number one, not everybody’s on Facebook. I mean, we get it all the time. People complaining that we do Facebook lives and they can’t come watch the Facebook live because they don’t have Facebook.
Jason: And we’re like, well, that’s where it is. So I don’t know what to tell you, but, you know, so. You know, I, I don’t think that you should use these platforms as sort of a, like an integral part of running your business. I think that. You know, it’s funny because when you talk to professional marketers, right. Or people who’ve who know what they’re doing, they will never say that they use Facebook or Twitter or Instagram or any of these platforms to make money.
Jason: They use them to, to gain or grab attention and they use their offers and their emails and their landing pages to create the sales. It’s not Facebook. So, you know, in my course, the truth about Facebook ads, that’s kind of exactly what I teach. It’s like, look, it’s not, it’s not Facebook. Everybody’s like infatuated with Facebook.
Jason: It’s not Facebook. All Facebook is doing is getting your ad in front of eyes and. You know, the more that, you know, we, we spent a million dollars of our own money on Facebook last year. And the more that I learned, the more that I was exposed to on Facebook and the more I realized that, like, you know, Facebook, you know, oh, you have to know how to target.
Jason: Oh, you don’t have to know how to do this or do that. Or campaign structure. You know, at the end of the day, that stuff is just to optimize. What’s already working, right? Like not really, you know, changing, you know, a setting in Facebook is not really going to change anything.
Kevin: Yeah. If you think about like the Facebook business model in general, I guess they want you to go on there.
Kevin: They want you to spend money. They want you to be successful. They want you to have revenue from their platform, but. The main purpose is really, they want you to stay on their platform. They want you to be there as long as you can, so they can make money on the next ad that the person sees and the next step.
Kevin: So you really lose control in a big sense. I mean, even, not even that, it’s like the people talking about SEO and organic listings and things like that. That’s the same kind of situation it’s like, you really have. No control of it. No, over it. Like Google can change its mind to, I mean, go Google. I don’t see Google going down.
Kevin: Has it, has it gone down? Like, I don’t remember a really big down period of Google itself, but it can change its algorithm. Yeah. And then totally throw you off. It’s you know, you have the listings that you have, so Amazon, same thing. Yeah. That
Jason: doesn’t go down that laminate. I’m sure they have.
Kevin: You know. Yeah.
Kevin: But you would think that Facebook would have similar, you know, uh, protection that
Jason: they do, but I don’t think, I don’t think Facebook was a redundancy thing. I think when you see an outage on all of their platforms, there was, in my opinion, I don’t know this. I don’t know this. I’m just, this is just my first thought is that.
Jason: It could have been something as easy as like internet being down, because if they’re all right. Cause I got all of their servers are, you know, like on the same quote unquote, like,
Kevin: and you would think that they would all be separated too, because they’re different companies. This is beside the facts, but like it’s such a weird thing to happen across all because how are they all under one?
Kevin: And you’d flip one switch and they all go down well, and that’s the thing, like,
Jason: you know, maybe it was more like an update to all of the platforms that addressed the same thing, which broke it. Who knows, you know, because, you know, maybe, maybe, maybe they’re doing some sort of like, you know, Add thing like that, that would go across all their networks.
Kevin: And I brought something down, I guess they’re all connected in that way. I mean, you can, when you post the ads, you post ads to Facebook, Instagram, um, you know, WhatsApp, I guess Oculus maybe has a platform. I would assume, I would assume it will eventually, but Mia may, may maybe they were rolling out that into Oculus or something like that.
Kevin: I don’t know. They don’t have the details of it, but,
Jason: and that’s what I’m saying. My my guess is. Yeah, this wasn’t like something that could have been prevented by redundancy, you know? Yeah. So, but, but. You know, from, from, you know, I don’t think we’re ever going to be able to be a hundred percent protected.
Jason: I think at the end of the day, you know, when you, when your business is ran primarily on the internet, you know, if Facebook goes down or Instagram goes down or, you know, it’s going to be affecting your business in some way or another. Um, I mean, if YouTube goes down, We’re not on YouTube, really. So like none of our businesses would be affected by it.
Jason: Yeah. They’re all on Facebook, the payment processor thing that we bring up every like every couple, every month, like once a month, we’ll talk about like payment processors would be like, man, that would really suck. Like we have a recurring revenue model on our, on our platform that we’re kind of living on right now.
Kevin: Um, and if that went down, like, we’d be screwed. And it’d be a scramble Fest to get it, like get something else back and back up and running. So to not have that redundancy kind of scares me a little bit. It does.
Jason: It’s just, how do you get redundancy on, on subscription? That’s where we’re our problem is because we we’d have to have redundancy on those payments.
Kevin: And I think the, I think it’s just the main concept and yeah, we have our own problems. And I think to your point, it’s like, you’ll never be completely independent as you go down. All the things that you, you depend on software wise to make… zoom are, you know, we don’t, we don’t necessarily rely on zoom, but it is our primary source to interact with each other.
Jason: Uh, I mean, this is where we have. Podcasts, but you know, we do have redundancy, we have Google meet. If anything happened, we can just jump on Google meet, but, um, why don’t we, Kevin, come up with a real quick list of, you know, cause some people might want some specifics, um, some, a list of, of things that you can.
Jason: Get redundancy or have redundancy on which will limit some of your limitations. So one thing right off the bat for me, uh, if you’re a Shopify user, you’re not going to be able to have redundancy on the website, but if you’re using WooCommerce, you can.
Kevin: But the, to that point. Okay. So we talk about Amazon a lot, and I think that can work in reverse.
Kevin: Like, so we don’t, we tell you not to work or not to rely on Amazon, right. As your primary source of customer. But if you have a Shopify store and your Shopify store goes down, you can then rely on some Amazon sales, you know? Right. So you can have your product in a marketplace like Amazon as well, um, to, to, to pick up the slack when something, because Amazon is going to be listing your product when someone searches your brand or things, just like your website.
Kevin: So I think that’s where thinking about it, that way you can also work as far as redundancy, it’s selling your.
Jason: Yeah. I mean, Amazon is a good cash flow platform, but you know, it’s not, that’s a whole nother,
Kevin: but at least, you know, if your website goes down and someone searches your brand, they’re going to be able to find you on Amazon.
Kevin: Right. If it’s there, if it’s available and if they really want it, they’ll buy it. So I think that’s a good place to have like a backup plan.
Jason: Yeah. I mean, yeah. Um, so website, if you’re on Shopify, usually when you’re on someone else’s platform, you’re not going to be able to build redundancy. Um, you know, I guess theoretically, you can have a copy of the website and then just point, you know, The server, the name servers to the new server.
Jason: The problem is it takes 24 hours to propagate, which may be longer than the problem lasts.
Kevin: Yeah. I mean, I’m not, I’m not a huge tech guy. Right. And, um, and I were talking about this at a, at a, I guess, a lower level, like a more basic level. I’m sure these, these big companies, like with a team of developers that are just standing by waiting for these things to happen, that can like jump at the, at the jump of a hat.
Kevin: Like when, uh, when a, when a hosting problem goes down with Facebook, I’m sure it’s not like, okay, now we’ve got a proper, I get to the other servers. I’m sure there’s like a switch that just switches the, having a generator in your house.
Jason: Yeah, but they have their own servers they’re not using.
Kevin: Right. That’s what I mean.
Kevin: That’s what I’m saying. Like when you’re not at that level, these are the kinds of things
Jason: we use using AWS. I Amazon, but I don’t, I don’t know if Facebook does or not,
Kevin: but, and that went down actually, that, that went down like, uh, uh, within the last year I remember the AWS, uh, servers just went down. I can’t remember when, but I do remember it going down.
Kevin: So that’s like another thing.
Jason: Yeah. Um, going back to the list. Sorry, going back to the list. Um, so your website, if you’re on will commerce, you can. You can have another server. You can have a back backup server. We have it, we have it for the wildlife photography business. We have a, like a staging environment that we create, um, which allows us to just switch over.
Jason: If we have any problems we could do that.
Kevin: WP engine WP engine. Does that IBP engine?
Jason: Yup. WP engine, um, that’s right. WP engine allows you to instantly most see panels will allow you to. Duplicate the environment. So email, um, we don’t do this, but we should. You, you don’t, you probably don’t need to buy another email platform.
Jason: You, what I would do is just download my list and then upload it to a new platform. If something ever happened, um,
Kevin: payment processor take regular downloads of it on a regular basis. You mean?
Jason: Yeah. Well, it depends on how fast it’s growing. I mean, if it’s, if you’re getting one a day, I don’t know that you have to do it every single day, but if you’re getting a thousand new subscribers a day, you know, yeah.
Jason: I would download it. Um, For redundancy purposes. Um, then you have payment processor, which this is something we definitely need to think about for the journal is like having, if something happens with Stripe, you know, our entire business, doesn’t go down. In fact, um, I’ve a number of people that I have, you know, uh, when other products that I’ve purchased people say.
Jason: That that’s like the first thing that they do is they get a second or a backup payment
Kevin: processor. Yeah. You hear horror stories all the time with Stripe, right? I mean, just because they changed six months, they changed their, your regulations. Like if you’re talking about like a cosmetic company or something, maybe one of your ingredients in your products isn’t is on their restricted list or something like that could totally just shut you down and stop processing.
Jason: Yeah. Uh, what else? Email payment processor server from the website. Um, what else, cat? I mean, you’re not going to, you know, it sounds, it sounds a lot easier than, than it, than it really is in real life. You know, if you’re using Facebook, a Facebook group, there’s nothing you can do. There is not going to be any redundancy other than getting those.
Jason: From the group on your email list somehow or another as you, you know, do things.
Kevin: Yeah. And to your point about email, maybe it’s not like another email provider at all. Maybe it’s like SMS or something. Maybe you have like a backup. You you’re also collecting phone numbers at the same time. Other ways to communicate with your communities is really the big thing.
Jason: Yeah. You know, people on Facebook tend to be on Facebook. People on YouTube tend to be on YouTube and people on Instagram. So you’re not gonna, you know, if you think about it, everybody has like their favorite platforms, so to speak. And, you know, personally, I’m not a big YouTuber. I’ll go on there, you know, and watch some golf videos.
Jason: But outside of that, I’m not really a big YouTube, or I would say if anything, I’m on Facebook the most. And I don’t even do that that much anymore. So. Yeah,
Kevin: I think, I think it’s just like an eye-opener this whole experience that people went through. I mean, not, not as much me, cause I didn’t, we don’t really rely on it like a hundred percent, but like have just backup plans for all these sources of traffic and sources of revenue and sources of communication and things like that.
Kevin: That’s you’re never going to control it a hundred percent. You can have these multiple channels working for you. If something like this does happen on one or more than one of them at a time, you know, this
Jason: was our biggest problem with ClickFunnels. Whenever we go, whenever we say like, Hey, we want to go try to click funnels.
Jason: It’s like, yeah, but this is that part. The part where I feel like their platform. Need some more reliability. There were times where we were sending traffic to a landing page and they did an update to the platform and it just boom, crashed like everything. Yeah. Um, and it was happening more often than not.
Jason: And, and it’s kinda why, you know, it’s kinda why we, not that we stay away from ClickFunnel. Cause we kind of always go back to it at some point. It’s definitely a reason why we
Kevin: that’s landing page software. That’s payment processor. That’s email collection. That’s all like in one place.
Jason: Yeah. And then they had Actionetics, which is email.
Jason: They were trying to get you to do everything, which I personally don’t like, but, um, that was like the that’s the biggest problem I had with ClickFunnels when we were looking to use them. I, I don’t know if that’s gotten better, but, um, it’s definitely. It’s definitely something that we considered and separating those things.
Kevin: I even think about like, um, your website hosts, right? Well, a lot of website hosts offer to just handle your email as well. But like, if your website goes down, then your email goes down as well. And if like having your domain in one place, you’re hosting in one place and you’re emailing another gives you some security.
Kevin: Like if your website goes down, at least you’ll have. You know, email available to you. That’s why we kind of, we use the Gmail suite to service our email and we know that the domain will handle the email direction. So we know that just because our hosting, our website goes down, doesn’t mean like our whole email, uh, system will go down.
Jason: Yeah. Um, so yeah, I mean that, you know, like again, you know, as you make more money, The more, this matters, but, and Kevin, by the way, you didn’t tell me to bring this thing back down here. Um, uh, but you know, it’s definitely something, you know, I, I would say payment processor cab at the very least is probably one of the most important things, um, to do for, yeah, for sure.
Jason: Because without that, you can’t collect the money. You can’t get your. Um, you know, and you know, a lot of people, it’s funny because like a lot of people are moving off of Stripe and, and moving to these because they, I that’s a whole nother thing, but they, you know, they tend to hold your money a little bit more than some of these other processors do, because they’re not a real payment processor.
Kevin: They’re actually, they don’t act, you know, I mean, they made this kind of like, like a really user-friendly thing that you could just plug and play and kind of get it working.
Jason: Yeah. And my understanding of them is not, they’re not like a network. Who’s the other, who’s the big one
Jason: Like my understanding is they’re not really an authorized.net. They’re actually like, almost like a broker in between or like a middleman in between. So they’re like. They’re kind of like going by the they’re processing their, their processors rules, not so much their own. It’s my understanding. Don’t quote me on that, but it’s kind of why they’re very like, skiddish about keep, like you being a good, like, authorized that net is very, it is much more flexible with the type of business you have.
Jason: Um, whereas Stripe. Is is very temperamental there. They’re very conscious of what you’re doing, because they can lose their ability to process payments. If they have too many people getting back charges or charge backs
Kevin: and that kind of stuff, and they’re trying to protect their own business.
Jason: Right. But from what I’m hearing, a lot of people are moving to authorize.net because they allow a lot more category.
Jason: Categories of business. The downside is, is the time it takes to create an account. And that’s why Stripe has been. So, uh, people have gravitated to it because you can have your, you can basically be taking payments in a couple hours.
Kevin: You know, hooks easy with Shopify. Shopify is already set up within all that.
Kevin: Right. Exactly. Yeah. So I guess the moral of the story is to try to protect yourself the best you can. Don’t let one Facebook outage across Instagram, WhatsApp, and all these other things, you know, kill you. I don’t think I should just be a regular day. If Facebook goes out for six hours, it shouldn’t be devastating.
Kevin: Um, so, and amongst other things, just to protect you. Exactly. All right, guys. Thank you guys so much for listening as always, you can check us out at e-commerce uncensored.com and we’ll talk to you guys real soon.
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