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EU187: Should You be Buying Email Lists?

September 17, 2020 By Kevin Monell Leave a Comment

We get this question a lot… “Should we buy an email list?”. Our answer has always been NO. Don’t get us wrong, it’s always best to grow your list organically but if you do it right and you put the right strategy in place, a vetted, purchased list can give you a good head start. You can gain a lot of knowledge about your target audience if you communicate with them properly. In this episode we discuss how our feeling have changed a bit on this topic but it has to be done RIGHT or it can hurt you real bad.

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Filed Under: Business and Marketing, eCommerce, Email Marketing, Podcast

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