Facebook Campaign Budget vs Ad Budget Optimization
In episode 153, we talk about campaign budget optimization and ad set budget optimization.
Facebook was contemplating on getting RID of ad budget and only staying with campaign budget. Facebook would handle what happens to the ad budget and how it is distributed.
When it comes to campaign budget optimization, you loose control over your ad budget. You give into Facebook and allow them to use their own algorithm to maximize your budget that you have within the ad sets. We found that we tried Facebooks campaign budget method and IT WORKS! But first you have to create a history with the ad and season the pixel with it. You have to put trust in the process. Facebook learns what works, what doesn’t and it OPTIMIZES your ad. Facebook picks which audience works best for your ad.
When not using Facebooks method, and using our own method of distribution into our ad sets, we found some issues. The issue we found with ad set budgeting that each day is different. It is very frustrating because one ad set works great one day and the next day with the exact same budget, not so much.
This is where Facebooks’ idea with campaign budgeting comes in. It takes a look onto which ad set is preforming the best at that time and allocates the money towards that specific ad set. Facebooks’ algorithm reads into the cliques, add to carts, impressions, and orders. With that information in each ad set, Facebook invests the campaign budget into that specific ad set that is preforming well and optimizes it.
It’s hard to think that Facebook is not taking advantage, but you have to think that they want to make their platform better also. Prior to Facebook your prime advertisement was a television commercial. Television is such a small audience compared to Facebook, and with that said, the advertisement on Facebook is a TARGETED audience. You are reaching the right potential consumers, not advertising to those who would not engage with the advertisement. The efficiency of your budget is maximized by using campaign budget by targeting the right audience.
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