Text vs Graphical Emails and How to Use Them
They’re different types of emails, text and graphical. It is important to know how and when to use each of them. Most people want to stick to graphical emails, meaning only image based. The con of using only image based emails is that they end up in spam most of the time. The reason for this is that the email company filters emails for what they think the receivers want to see and the history of interaction the person have with it. Graphical emails usually does not receive any replies, so email implies that it is spam. Graphical emails do not get a lot of engagement. Text emails get higher rates of replies, engagements and higher open rates compared to image based emails.
Text emails stay out of spam more often than not because they are more detectable. With that, text email gets a higher engagement rate and replies. The email filter sees it as a personalized email. The con of text based emails is that they do not get a lot of sales, while on the other hand graphical emails do get a lot of sales. When text based email comes in handy is that when you want to build a trust and value with your consumers. This allows longevity with your consumers, not just short term.
The more emails you can send without annoying consumers is best. You don’t want to wear out the open rates, it highers your value. This is why you want to use a healthy mix of text based and graphical emails. The system also learns is that your emails are not spam, but you have to build a history with the receiver. You want to prime your audience for upcoming things. Do not just send emails to sell, send emails with updates, value, or upcoming things.
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