Scaling Facebook ads
You spend more – you make more
Most of the time, scale to the demand of the product. The more you scale, the less profitable you become. You have to find a medium with the ad sets that are working and scale them properly. You have to find different ways to get people to want to buy your product to incorporate in your method of advertisement. You want to scale, but you want the product to have longevity. Be prepared to try the next thing.
Be careful when scaling, your audience may become less of an ideal customer and you would not be optimizing your ad set budget. You want quality and long term customers. Not quantity and short term customers, they have no return rate. Try to get different people interacting with your advertisement. Try scaling with new audiences and new ways of spending money. Create a lead magnet, make things associated with the product. You will see a higher return rate with the RIGHT CUSTOMERS, not the wrong ones which have no return rate.
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