Our Black Friday + Cyber Monday Email plan
The key to email is frequency. Keep your customers engaged as much as possible.
How to send email in frequency with out being annoying – send emails with VALUE !
- email with blog
- add a block – force consumers to enter email to continue use of product or add pop-up email entry.
Create predictable income. Facebook works, but the ads get worn out. Email is always something that is consistent and proven to work.
Email and offer come down to timing. This is why consistency is important. Start before you want to announce. Be clear, concise, and constant. Create some curiosity for the consumer.
Your first kick off email needs to have a clear start and end. Create an urgency. Test the placement of call to action, draw the eye into the newness.
DO NOT BE AFRAID TO REMIND WITH EMAIL
When transitioning from Black Friday to Cyber Monday, try to keep offer same deal but different
- 50% off vs by one get one free ! (BOGO)
Still create an urgency, get the visibility of your offer.
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