Getting your Facebook advertisements ready for Black Friday + Cyber Monday !
Get in front of your audience ! You want to fix up your email. Play with mixing up with text emails vs picture emails to avoid going to consumers spam folders !
How do you get ahead of everyone else ? Take a look at your Facebook ad data; focus on people who have shown an interest into your product. Prepare your pixel to be able to reach your audience. You want to target your quality consumers and not focus so much on quantity of consumers. Target consumers with views within the last 30-60 days. This will boost your engagement and “add to cart” levels ! Send emails that trigger pixels and audiences ! Make the platforms (facebook + email) work together.
Preschedule your ads and emails.
- Duplicate campaign – keep what works ! Change what isn’t.
- Check your price point
- High for your niche ? Determine where your product stands – check your “checkouts” vs “add to carts” and adjust as needed.
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