Q4 is coming up quick and it’s big for eCommerce!
As you can imagine, a lot of businesses will be looking towards Facebook to try to grow their marketing efforts as much as possible during this time.
There are a few things we want you to remember before you jump into creating Facebook Ads.
First of all, return on investment on your ads is important, but it is not always going to happen right away.
You may not see that return immediately.
Don’t get discouraged!
Remember that creating awareness of your brand is extremely important, and that’s not always monetized.
Of course there are exceptions, such as drop shippers, who are expecting a return in a very short amount of time.
But if you are trying to build a brand, the process is going to take time.
Many businesses have no problem investing large sums into product development without expecting a return for some time.
Look at your Facebook Ads the same way.
They should be viewed as an investment into your brand.
Yes you might have to eat the first month of ad spend, but as Facebook learns and optimizes through it’s algorithm, you will see more and more success.
Hear us discuss all these strategies in more detail on Episode 132!
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