The last two episodes were all about creating content.
But what do you do once you have all this content to work with?
Use it to grow your email list!
No matter how many times people yell “Email is dead!”, it seems to rise up and prove them wrong time and time again.
According to one study, email will be used by 3 billion people by 2020.
Additionally, 99% of consumers check their email everyday.
Getting consumers aware of your brand is important, but gaining their loyalty should be the goal.
The most effective way to do that is to gain access to their email address.
There are many ways to capture an email.
Having a diverse mix of content and downloadables is a great strategy, along with many others we discuss on Episode 127.
What do you do once you finally have a respectable list?
Listen to Episode 127 to find out!
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