Most people think that they have a pretty clear understanding of who their customer is.
What we learned is that may not always be the case.
We have been guilty of this in the past as well, even with the podcast.
We thought we knew exactly who our listeners were, but upon getting in contact with a few, we understood that it is not as clear as we thought.
That is why it is so important to segment your audience and test different content and strategies.
Understanding how different groups react to certain content helps determine who exactly your ideal customer is.
Although when starting out, it’s necessary to target a more broad audience, we’ve seen incredible results when targeting a very specific group of people with a very specific problem.
Recognizing the problem and addressing it clearly really helps consumers connect with you on a more personal basis.
Portraying the right message for your business can be challenging.
Luckily for you, Episode 124 can help!
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