We have been having this debate in the studio for a long time now.
How important is creative when it comes to gaining conversions?
On one side we have Jason, who believes that the speed of getting content out is the number one priority.
One the other side we have our Senior Designer, Paul, who strongly believes design is a key factor to gaining conversions.
And finally we have Kevin, who is caught in the middle of the crossfire holding on to dear life trying not to get hit.
It is important to understand both sides of the argument.
You do not want to send out poorly designed content, especially when trying to build a brand.
But at the same time, getting bogged down in the minute details of your design can be counter-productive.
Especially when starting out, testing different content and strategies is important to determining what your consumers respond to and how to maximize conversions.
Fortunately, everyone can at least agree on one thing, a good balance between well-designed creative and efficiency in testing is the way to satisfy both arguments.
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