Episode 62 of eCommerce Uncensored is a Q & A session. Paul gets Kevin and Jason’s take on some questions related to eCommerce. As great as Paul is at finding the questions, if you have a question you’d like answered or just a topic you want the guys to discuss, just shoot them an email or message them on instagram @ecommerceuncensored.
Question #1: What are the best types of content upgrades?
Answer: Content upgrades are important for engaging your audience and as lead magnets. Depending on the audience things like videos, eBooks, guides, checklists will all work. Don’t be too complicated. You can even repurpose content you’ve already used on your blog or Facebook and create a pdf using that. It doesn’t need to be perfect at first either. You can create the pdf and once you see that people are engaging with it and downloading it, then you can take the time to clean it up.
One thing to consider is an idea taken from Matt Furey. He says that your content should intrigue your audience, but don’t give them all of the value there. Leave them wanting more, so they are eager to download the rest of the information with your content upgrade or lead magnet.
Question #2: How effective are ‘exit-intent’ popups?
Answer: Exit-intent popups can be effective and are good to have, but probably not your most effective popup tool. For starters, they don’t work on mobile. On your computer, your mouse detects where you’re going to click, so it triggers the exit-intent popup. Your phone can’t do that, so half of your audience isn’t even going to see the popup because they are browsing from their phones.
With all the different types of popups you can try, really the most important thing is to engage the audience with the content of the popup. You’re likely to get a conversion when you present the audience with value.
Question #3: What can the listeners of this podcast do to collaborate with eCommerce Uncensored or just get in touch?
Answer: We love hearing from our listeners. It’s cool because when we get inquiries from listeners we can, in a lot of ways, skip over the introductory steps of explaining who we are, what we do, and how, because our listeners know us to some extent.
That’s why we offer you a free 30 minute phone conference when you download of 5 Keys for Getting eCommerce Emails Opened, Clicked Through & Ultimately More Sales. It gives us a great way to interact with you guys, hear what you’re up to and give us ideas of things we should be doing too.
If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at [email protected] or [email protected]. Sorry but we can only ship the shirt to US only.
You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe.