Los Silva is an expert on using influencers to grow a brand. This is a topic that we've never really covered on our podcast because, to be honest, we don't know a lot about it. This interview was a bit of a learning experience for us as well. In this episode we dive deep into the strategies he uses … [Read more...] about EU177: Los Silva – Growing Your Brand Using Influencers
EU168: Conversion Optimization Strategies with Jon MacDonald from The Good
Using data and testing is the key to website conversion optimization. In this episode we chat with Jon MacDonald founder of The Good. He is a trusted conversion rate optimization expert who turns browsers into buyers for some of the world’s largest brands. Don’t forget to please leave a … [Read more...] about EU168: Conversion Optimization Strategies with Jon MacDonald from The Good
EU145: Black Friday / Cyber Monday is Over… Now What?
Black Friday / Cyber Monday is Over... Now What? Pull back on blogging with email ? Most are offer based, and the more you email with value - the more consumers are engaged over time. You are looking to create longevity. Just because Black Friday/Cyber Monday are over, spending does not stop ! … [Read more...] about EU145: Black Friday / Cyber Monday is Over… Now What?
EU143: Our Black Friday and Cyber Monday Email Plan
Our Black Friday + Cyber Monday Email plan The key to email is frequency. Keep your customers engaged as much as possible. How to send email in frequency with out being annoying - send emails with VALUE ! email with blog add a block - force consumers to enter email to continue use of … [Read more...] about EU143: Our Black Friday and Cyber Monday Email Plan
EU141: Preparing Your Facebook Ads for Black Friday / Cyber Monday
Getting your Facebook advertisements ready for Black Friday + Cyber Monday ! Get in front of your audience ! You want to fix up your email. Play with mixing up with text emails vs picture emails to avoid going to consumers spam folders ! How do you get ahead of everyone else ? Take a look at … [Read more...] about EU141: Preparing Your Facebook Ads for Black Friday / Cyber Monday
EU140: The Do’s and Don’ts of Growing An Audience – Part 2
In part 1 of the "The Dos and Don'ts of Growing An Audience", we discuss all of the ways NOT to grow your email list and/or audience. In part 2, we talk about all of the ways that you can grow your audience and email list. We bring up how it is important to learn ways to keep … [Read more...] about EU140: The Do’s and Don’ts of Growing An Audience – Part 2
EU139: The Do’s and Don’ts of Growing An Audience – Part 1
Almost every client we have has asked us the same thing about growing an email list: "Why don't we just buy a list already filled with emails?" BAD IDEA Let us save you money, time, and energy by telling you to not do it. The problem with that is you have no idea where these emails are … [Read more...] about EU139: The Do’s and Don’ts of Growing An Audience – Part 1
EU138: How To Warm Up Your Audience For Black Friday & Cyber Monday
Black Friday & Cyber Monday are right around the corner! In the past years and especially this season, we have noticed a lull when it comes to sales for the period right before Black Friday/Cyber Monday. Don't get discouraged! Instead, use this as an opportunity to prime your customers … [Read more...] about EU138: How To Warm Up Your Audience For Black Friday & Cyber Monday