Using data and testing is the key to website conversion optimization. In this episode we chat with Jon MacDonald founder of The Good. He is a trusted
EU145: Black Friday / Cyber Monday is Over… Now What?
Black Friday / Cyber Monday is Over... Now What? Pull back on blogging with email ? Most are offer based, and the more you email with value - the
EU143: Our Black Friday and Cyber Monday Email Plan
Our Black Friday + Cyber Monday Email plan The key to email is frequency. Keep your customers engaged as much as possible. How to send email in
EU141: Preparing Your Facebook Ads for Black Friday / Cyber Monday
Getting your Facebook advertisements ready for Black Friday + Cyber Monday ! Get in front of your audience ! You want to fix up your email. Play
EU140: The Do’s and Don’ts of Growing An Audience – Part 2
In part 1 of the "The Dos and Don'ts of Growing An Audience", we discuss all of the ways NOT to grow your email list and/or
EU139: The Do’s and Don’ts of Growing An Audience – Part 1
Almost every client we have has asked us the same thing about growing an email list: "Why don't we just buy a list already filled with
EU138: How To Warm Up Your Audience For Black Friday & Cyber Monday
Black Friday & Cyber Monday are right around the corner! In the past years and especially this season, we have noticed a lull when it comes to
EU137: Interview with Andrew Bialecki & Jake Cohen of Klaviyo
By far one of the best interviews we had to date! It was a real pleasure sitting down with Klaviyo CEO, Andrew Bialecki, and Director of Product,
EU136: Own Your Marketing
The main theme of Klaviyo Boston this year was "Own It." Although we want to give you a little break from Klaviyo this week, we still want to go