In episode 12 of eCommerce Uncensored Kevin and Dan of Fast Forward Unlimited discuss how important an e-marketing budget is for your business. Fact is, you’ve invested so much time and money to create your product or service – don’t let it fail because you’re not willing to invest money in properly marketing it. You […]
Podcast
EU011: Using Facebook’s Pixel and Retargeting Ad Strategies
In episode 11 of eCommerce Uncensored, Kevin and Jason of Fast Forward Unlimited talk about how useful it is to pixel your audience on Facebook. A pixel is pretty much a coded way to “tag” someone who has shown some form of interest in your brand. Once this person is “tagged” there are steps you […]
EU010: How to Build an Abandoned Cart Funnel
In episode eight “what are e-commerce funnels and where you should use them” we had a general conversation about funnels and it became one of our top downloaded podcasts so we decided to go a little bit deeper and outline a specific funnel for you. Cart Abandonment Funnels Cart abandonment rates are so high in […]
EU009: A Look Into eCommerce SEO and Its Alternatives
Today we want to talk about Search Engine Optimization (SEO). We’ve been developing websites for a long time and as it’s evolved over time we’ve had to transition into different areas. Around seven years ago we decided we couldn’t just build websites we had to do some SEO. Back then when you were doing SEO […]
EU008: What are eCommerce Funnels and Where Should You Use Them
Today we’re going to talk about funnels. They’ve always been around, they’ve always been used, but there really hasn’t been any real information out there about them. The concept of funnels is an eye-opener and it makes so much sense to implement these kinds of things into your system. There are many different ways you […]
EU007: How to Design Banners, Email and Ad Creative Like a Pro
Today we have a very special guest with us. His name is Paul Chew. Paul is one of our lead designers here at Fast Forward. The reason I brought him on is because one thing I really struggled with when running my eCommerce business was design. Paul comes up with some really amazing stuff. If […]