Facebook Campaign Budget vs Ad Budget Optimization In episode 153, we talk about campaign budget optimization and ad set budget
EU151: Text vs Graphical Emails and How to Use Them
Text vs Graphical Emails and How to Use Them They're different types of emails, text and graphical. It is important to know how and when to use
EU150: Lessons Learned from 2019
Lessons Learned from 2019 One major lesson we took from 2019 is that scaling Facebook is hard. Facebook does not have one method with advertisement
EU149: How RevAir Used Customer Service and Influencers to Build a Multi-Million Dollar Business
How RevAir Used Customer Service and Influencers to Build a Multi-Million Dollar Business. We interview our now client, former listener, Kim
EU148: How A New Outdoor Game Went from $0 to $2 Million in 2 Years
How A New Outdoor Game Went from $0 to $2 Million in 2 Years We interview Greg Meade, CEO of CrossNet. Greg takes us through
EU147: The Importance of Defining a Customer Persona
The Importance of Defining A Persona Know who you (and your product) are AND who you want to serve. What method works for one may not work for
EU146: Tips for Selecting a 3PL with Jason Chan
Tips for Selecting a 3PL with Jason Chan Choosing a third party logistics company - represent the brand to fulfill the product - shelving, packing
EU145: Black Friday / Cyber Monday is Over… Now What?
Black Friday / Cyber Monday is Over... Now What? Pull back on blogging with email ? Most are offer based, and the more you email with value - the
EU144: Scaling Facebook Ads
Scaling Facebook ads You spend more - you make more Most of the time, scale to the demand of the product. The more you scale, the less