On today's episode we have the co-founder of Postscript, Alex Beller. The guys dive into the future of SMS marketing and optimizing customer communication through text messages. They talk about how SMS marketing can increase conversion and engagement rates and how the approach differs … [Read more...] about EU252: SMS Marketing with PostScript Co-Founder, Alex Beller
EU243: Bootstrapping a Business on a Small Budget
Whether you're just starting your business on a small budget or have the money to burn, you want to ensure you start the business out on the right foot. Starting with a small budget doesn't have to be a barrier to making sales! The guys go through the process of creating a return on your … [Read more...] about EU243: Bootstrapping a Business on a Small Budget
EU242: The $2 Million Black Friday / Cyber Monday Strategy Plus A Step by Step How to Guide
As a marketer, you can’t promise results. You have a baseline of what works and what doesn’t work but things may need changed along the way. The guys break down what went into their Black Friday Cyber Monday deal, the flexibility required when tweaks need made, and the steps they go … [Read more...] about EU242: The $2 Million Black Friday / Cyber Monday Strategy Plus A Step by Step How to Guide
EU241: Replay: Building Customer Relationships and Product Consumption Campaigns
Black Friday & Cyber Monday are over, don’t let your relationship with your customers stop there! They guys break down a simple way to stay connected with your customers, bring your average order value up, improve your customers lifetime value, and make sure your customers are … [Read more...] about EU241: Replay: Building Customer Relationships and Product Consumption Campaigns
EU238: Black Friday/Cyber Monday Offers That Just Work
Black Friday & Cyber Monday are here! If you haven't narrowed down your offer yet, Kevin & Jason have got you covered! They break down awesome offers that they found have never proved them wrong and work! This is a direct transcript. Please forgive any grammar or … [Read more...] about EU238: Black Friday/Cyber Monday Offers That Just Work
EU237: Should You Reuse an Old Winning Offer or Just Try a New One?
What marketing comes down to is the final offer. Your offer is everything. One thing the guys have experienced is that the offer you used a year ago, may not work in today’s world. An offer that failed last year, may take off this year! They guys break down the how & why this … [Read more...] about EU237: Should You Reuse an Old Winning Offer or Just Try a New One?
EU232: iOS 15 Update – How it Will Affect Your Email Marketing
The new 15 iOS update is here. As privacy regulations get more and more restricted, it is becoming harder to specifically track your customer’s behaviors. The guys dive into detail about how the new update is going to be affecting your email, Facebook ads, and other tools you … [Read more...] about EU232: iOS 15 Update – How it Will Affect Your Email Marketing
EU229: Should You Delete Unengaged Email Subscribers?
As your business grows a large email list looks impressive. As entrepreneurs, we are always told a larger list is better. That is not always true. In episode 229, the guys go over why you may want to delete some of those email subscribers from your list. This is a direct … [Read more...] about EU229: Should You Delete Unengaged Email Subscribers?