Aligning your expectations from paid advertising is a major topic covered by Jason, Kevin, and Paul on this episode. The guys start to discuss the advertising and data analysis strategies regarding Facebook Advertising. Jason mentions how it can be confusing to track certain data via Facebook and how Klaviyo solves these issues through simplifying […]
eCommerce
EU091: The Future of Email Marketing Tools with Jake Cohen
Jake Cohen, Director of Product at Klaviyo, joins Kevin and Jason on today’s installment of the Klaviyo Boston Series. The guys discuss Jake’s presentation that was previously attended and the insight that was gained. The topic moves towards form targeting and some of the upcoming features that will be available on Klaviyo. Jason brings […]
EU090: Email Marketing… Are You Sending Enough?
Email marketing strategies and frequency techniques are discussed by Kevin, Jason, and Paul. They talk about how to determine when to send emails and at what consistency in order to be the most effective. Kevin starts off by mentioning how important patience is in not only their podcast but in business in general. It […]
EU089: Email Automation and Flows with Alex Edelstein
The Boston Klaviyo Experience is expanded on by Kevin and Jason. They are joined by Alexandra Edelstein, Senior Product Manager at Klaviyo, dealing primarily with flows, or automations that can help grow your business. Alexandra focuses on finding ways that the program can better assist their customers, as well as find solutions for their various […]
EU088: Quality Over Quantity
The importance of quality over quantity in regards to traffic to your site and digital marketing is discussed. The guys bring in examples from a client they are taking on that are facing similar challenges to those that the listeners may be having. Mentioned is how a previous agency the client was associated with heavily […]
EU087: Growing Your Email List with Brian Whalley
Kevin and Jason discuss their experience of attending a conference at Klaviyo in Boston and the amazing insight they gained. They are joined by Brian Whalley, Director of Product at Klaviyo. The guys start the episode by praising the corporate culture at Klaviyo, the friendliness of its employees, and their dedication to their work. They […]